Instagram has millions of active daily users, making it an incredibly bustling social networking site. Because Instagram is so incredibly popular, the competition can be tight for up and coming influencers and marketers.
Instagrammers need to develop an Instagram marketing strategy in order to stand out from the competition and draw attention from the right kind of followers. This article is going to be a thorough look at Instagram marketing which will bring in more followers, likes, comments, views, and everything else Instagram has to offer.
Businesses can get away with a personal account if they have less than 10,000 followers. While this may sound like a cheaper Instagram marketing alternative, it isn't conducive to growth in the long run. Setting up an Instagram business account is free, and recommended for influencers, with the only difference being that it allows access to features such as:
A personal account can also be converted into a business account should the need arise. The largest brands and influencers should also look at getting verified. Verified accounts have a blue checkmark next to their name in their profile and on all posts:
Seeing all of these benefits, it would be foolish not to consider switching to a business account, and trying to get verified. It is the first real step in creating an Instagram marketing strategy thanks to the analytics accessed through a business account.
With access to analytics to properly measure performance, it’s time to create content. With Instagram being such a highly visual platform, the choice of what is to be photographed is important. Every account has options for this:
Options need to be explored, and a consistent strategy needs to be put in place. Taking any random photo that comes along will not result in consistency, and consistency is key to any marketing strategy.
Nike have been at the top of the marketing world in nearly every way imaginable for decades. Their marketing strategy for their Nike Basketball account focuses on lifestyle rather than sneakers.
When they’re not doing lifestyle shoots, they featuring their star athletes. They don’t focus on the shoe, they focus on the moments and the excitement of the sport:
A lifestyle approach of some sort always plays well on Instagram. The goal of a successful Instagram marketing strategy usually centres around showing people what they can have from the product, or showing people a life they aspire to have.
Starting an Instagram account is one thing, but sustaining growth on the platform is quite another. Aside from constantly uploading content, users also need to launch native campaigns to get more followers.
There are a number of ways users can attract more followers on Instagram regularly:
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Each of these strategies should be done with the goal of attracting more followers. It’s easy to participate in any one of them, but it’s quite another to actually use them in an effective manner for attracting followers.
This subheading is here under the one above as they are both all about engagement. Highlighting a drive for likes and comments should emphasise the importance of these metrics.
Instagram takes all activity into account when choosing content for the Explore page. More likes and comments leads to better chances of content being seen, which is obviously an important aspect of any marketing campaign. Here are ways to drive more engagement:
Every chance there is to push for more likes and comments is a chance which should be taken. This doesn’t have to be complicated; Talk to the audience as if they’re real people… Which they are!
The end goal is to create an engaged community of followers who become self-sustaining as they interact with one another, and with the prompts coming from the account. Helping this engagement along with an Instagram likes service can prove to be beneficial immediately, and in the long-term.
Figuring out what does and does not work for an account doesn’t have to be a guessing game. It can be found out with the right tools which track and store data for analysis. There are three Instagram-specific tools which professionals turn to:
There are other options to choose from, but these three represent the most commonly used tools. Learning how to use them properly, and sticking with one tool to really get to know it, should be another goal for developing a perfect Instagram marketing campaign.
With its focus firmly on visual content, both photo and video, Instagram is an exciting place to build a social presence. While it is fast-moving, it is also predictable enough that account managers can plan well in advance, and react to data gathered by the right tools. This can lead to more likes and shares on a routine basis, and grow follower numbers.
With all of the great tactics above, the success of any marketing campaign on Instagram comes down to the quality of the content. Monitoring successful content and creating more of it, and minimizing content which is a #TotalFail, is an ongoing effort. With consistent work, not only will follower numbers grow, but so will all other aspects of the Instagram account and what it connects to.
Date: May 15, 2018 / Author: Rich Drees