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Getting to Know Instagram’s AMBER Alerts

Nowadays, people spend a lot of time scrolling through their social media feeds. According to data from Statista, the average social media usage is147 minutes or 2 hours and 27 minutes a day.

So why does it happen? It's because social media platforms are so useful they become addictive. Older generations needed to do lots of things just to send a message to one person. But now, people can do that very quickly through DMs on Instagram. It will not even take a minute.

Getting to Know Instagram's AMBER Alerts

Social media platforms also provide users with a wide reach. That makes them great tools for entrepreneurs and social activists.

Another reason is social media connects people with information. You can learn about an event seconds after it happened or while it is happening.

That said, social media platforms can potentially help solve real-world problems. It's crazy how so few social media companies hop into that. So, it's always fantastic news when one decides to do something to make the world better.

Instagram has recently launched a great feature called AMBER Alerts. It's one of the best things the company has come up with since it started in 2010.

What Are AMBER Alerts?

According to statistics from Safeatlast, there are approximately 8 million reports of missing children worldwide. And in the US, about 2300 are reported missing every day. Two years ago, almost 400 000 youth went missing in the country. Those figures are too high, and something obviously needs to change.

Thankfully, the tech industry decided to step in and make things better. Instagram decided to do something more important than its mission to surpass TikTok as the number one short-form video platform. It launched “AMBER Alerts,” as mentioned above. This feature notifies users of missing children in their area.

 Emily Vacher is the director of trust and safety at Meta, Instagram's parent company, that made the announcement. She says that the chances of finding missing children increase significantly when more people are looking for them. That's even truer during the first few hours. And with Instagram's wide reach and a high number of daily active users, they know they can help.

AMBER Alerts will be available in the US and 24 other countries.

It is not a brand new feature; AMBER Alerts have been on Facebook since 2015. And three years earlier than that, Google began issuing AMBER Alerts on Google Search and Maps.

It was developed in partnership with many organizations. That includes the National Center for Missing & Exploited Children (NCMEC) in the US, the International Centre for Missing & Exploited Children and the National Crime Agency in the UK. The Attorney General's Office in Mexico, the Australian Federal Police, and more also helped make this feature.

How It Will Work

When law enforcement activates AMBER Alerts, users near the area will see the alert in their Instagram feed. It will contain details about the missing child, including photos, description, and location of the suspected abduction. Aside from these, any other available information is also included. Users can then share the alert so their followers can see it to further increase awareness.

Emily Vacher says the alerts are rare and specific to the search area. That means there's an active search nearby if you receive an alert. So when that happens, keep your eyes open.

Getting to Know Instagram's AMBER Alerts

Instagram the city you list on your profile, IP address, and location services to show you alerts. So, if you want to help find missing children, it's best to keep your location service turned on.

The President and CEO of the National Center for Missing & Exploited Children, Michelle DeLaune, says Instagram is perfect for AMBER ALERTS. It is a photo-centered platform, and photos are a critical tool in the search for missing children. They are even more important than names because those who see the photos of the children can easily recognize them. If all they know are the children's names, they would need to ask the children first. And that may alert the abductor.

On top of being a platform revolving around photos, Instagram has a wide reach. Statista says it has roughly 1 billion monthly active users. So, it will make more people aware of abductions in their area. And that can potentially help save the children within one day.


AMBER Alerts on Instagram started rolling out on the first day of June this year. The company says it will be available in 25 countries in the upcoming weeks. Here's a list of the countries the feature will be available in:

  • Argentina
  •  Australia
  •  Belgium
  • Bulgaria
  • Canada
  • Ecuador
  • Greece
  • Guatemala
  •  Ireland
  • Jamaica
  •  Korea
  •  Lithuania
  • Luxembourg
  • Malaysia
  • Malta
  • Mexico
  • the Netherlands
  • New Zealand
  • Romania
  • South Africa
  • Taiwan
  • Ukraine
  • the UK
  • the United Arab Emirates
  • the US

Are AMBER Alerts Effective?

So, does this program accomplish anything? Or is it one of those things with much usefulness but everybody ignores? You'd be happy to hear that things are on the brighter side. According to Meta, AMBER Alerts on Facebook helped in hundreds of successful child endangerment cases in the US and worldwide.

Two years ago, a couple assisted in rescuing an 11-year-old named Charlotte Moccia in Springfield, Massachusetts. They saw an AMBER Alert on Facebook and recognized the blue Honda Civic while grabbing dinner. Amanda Disley and her husband, the said couple, chased the car while reporting to the authority.

Getting to Know Instagram's AMBER Alerts

During the chase, the couple's five kids were in the car. They knew it was dangerous. But, they also knew that if they did not step up, it could be the death of another child.

In another case, in Lakeland, Florida, just one year after AMBER Alerts launched, Katelyn Brown helped rescue a four-year-old girl from her kidnappers.

So, AMBER Alerts is a tested and proven program. And thankfully, it is now on more platforms. It will help keep children around the world safe. Emily Vacher says Meta is looking forward to continuing this work. And we hope for the program's success. As they say, children are the future.

Why You Should Pay Attention to Instagram's AMBERT Alerts Starting Yesterday

AMBER alerts are a way for Instagram to use its platform to help locate missing children. These alerts are issued by the authorities in cases where a child has been abducted and is in danger.

When an AMBER alert is issued, Instagram will notify users in the affected area, alerting them to the missing child and providing information on what to do if they have any information. The alert will also be displayed on the user's Instagram feed and a link to more information about the missing child.

AMBER alerts are a vital tool for helping to find missing children, as they allow many people to be quickly and easily informed about the situation. Instagram's ability to reach a large audience makes it an effective platform for disseminating this critical information.

If you receive an AMBER alert on Instagram, paying attention and taking it seriously is essential. You should contact the authorities immediately if you have any information that might help locate the missing child. By working together, we can help bring missing children home safely.

How You Can Use AMBERT Alerts To Save Someone's Life From Your Phone

As a user of Instagram, you have the ability to help locate missing children through the use of AMBER alerts. The authorities issue these alerts in cases where a child has been abducted and is in danger. When an AMBER alert is issued, Instagram will notify users in the affected area, alerting them to the missing child and providing information on what to do if they have any information. The alert will also be displayed on your Instagram feed, and a link to more information about the missing child will be provided.

It's essential to pay attention to AMBER alerts and take them seriously. If you receive one on Instagram, it's crucial that you do your part to help bring the missing child home safely. Here's how you can use Instagram's AMBER alerts to help:

  1. Pay attention to the alert: When you receive an AMBER alert notification, make sure to take a moment to read it carefully. This will give you all the information you need to understand the situation and how you can help.
  2. Share the alert: Instagram makes it easy to share the alert with your followers by providing a share button within the notification. By sharing the alert, you can help spread the word and increase the chances of finding the missing child.
  3. Contact the authorities: If you have any information that might help locate the missing child, it's important to contact the authorities immediately. You can find contact information for the authorities in the AMBER alert notification or by following the link provided in the alert.

By using Instagram's AMBER alerts, you can play a crucial role in helping to locate missing children and bring them home safely. So the next time you receive an AMBER alert on Instagram, don't hesitate to do your part and help out.

Date: December 28, 2022 / Categories: Interesting, / Author: Rich Drees


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