Recently, Instagram has announced a new feature called Instagram Live Rooms. This is a new way that people can use to go live on Instagram. What is even better is that users who go live using this feature will be able to accommodate up to three guests.
Instagram Live Rooms will allow brands and creators to reach new audiences, engage with their community, and convert them into customers.
Buying real Instagram Followers is not new. A Facebook-owned social media platform has already offered live streaming back then. However, that can only accommodate two people at a time. This means that Live Rooms immediately doubled the number of people that can join a single live stream.
In addition, those who are present in the Live Rooms can bring in some profit by selling digital badges that the platform launched last year to the viewers. Viewers can buy these badges as their way of supporting the people they are watching. In return, the people who are running the live stream will be able to notice them better whenever they comment. In addition, the creators have an option to offer additional recognition to the badge-holders. One way that they can do such is by putting their names on a list of supporters. Badge-holders can also be given unique hearts that they can use in the comment section during a live stream.
Creating Instagram Live Rooms is pretty straightforward. Below is a step by step guide:
Step 1: Open your Instagram account and navigate to Instagram Stories. There, swipe across until you see the Live mode icon.
Step 2: Once you are in your Instagram Live mode, create a title that you want for your Instagram Live Room. You can do this by tapping the “Left Aligned” icon that is located on the left side of your screen. By adding a title, you are letting your viewers know about your Live Room’s topic as well as the things that they can expect.
Step 3: Tap the “Live” icon so you can begin your live broadcast. However, it is important to make sure that you have a fast and reliable internet connection. After going live, give your viewers some time to join your broadcast. To do this, spend the first few minutes of your life making small talk or greeting your viewers with a hello.
Step 4: This is how you will add guests to your Instagram Live Room. Tap the “Video” icon, so you can send requests for guests to join. In addition, you will also see people who have requested to join your live broadcast.
Instagram hinted in a press release a number of potential ways that brands and content creators could use the new Instagram Live Rooms. It said that the feature could be used to start a talk show, collaborate with other artists, host a jam session, or even engage with Q&As and tutorials with the people you follow. But if you want, you can just hang out with your viewers or with your friends.
That being said, here are some of the most creative ways of using Instagram Live Rooms:
The key to promoting and selling products online is visual content, especially videos.
In a Wyzowl report, it was found out that 84 percent of people were influenced to buy a product or pay for a service by a video they have watched.
Instagram Live Rooms is one excellent way for brands to show their target audience how a particular product or service works. That can be in the form of a “Get Ready With Me” session where the one who runs the live broadcast discusses the skincare products that they use. They can also do a tutorial on how they can use the products that your brand sells.
This new feature is perfect for Q&As, hosting panels, or even webinars rather than just sending your audience to another hosting site. In fact, you can use Instagram Live Rooms to create recurring monthly chats so you can get to know your followers.
When Instagram launched the Instagram Live Rooms, it announced a new Live Room every day. The live broadcast discussed topics, such as the #StopAsianHate fundraiser and the discussion with creators who are members of the LGBTQ+ community.
Panel chats and Q&As provide creators and brands with an opportunity to educate their community. They can also use them to leverage their guests’ audiences as well as take off the pressure that they may feel when going live solo.
Live performances and virtual concerts were very popular last year. This is because people cannot go out due to the COVID-19 pandemic, and musical concerts were held off. With Instagram Live Rooms, artists can go live to share their talents with their followers. This way, various creatives will be able to increase their reach and engagement and create an intimate, though virtual atmosphere with their viewers.
In addition, this step will add a level of inclusivity. The reason is that viewers from all around the globe can tune in to an artist’s live broadcast without having to pay for a ticket or anything.
Instagram Live Rooms allow you to connect with your audience and customers in real-time. So, you can use it as an opportunity to ask them for their feedback about a product, service, or performance if you are an artist. This way, you will be able to know the areas that you need to improve or the things that you can keep doing. It will also make your audience feel that you value their suggestions.
Date: July 6, 2021 / Categories: Interesting, / Author: Joy P
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