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How Brands Can Use Instagram Stories to Generate Leads

There are more than 25 million brands that use Instagram followers in order to connect with their prospective customers. For this reason, a lot of people are wondering how brands can generate leads through the use of Instagram Stories.

Moreover, Instagram has already proven how incredible it is in building brand awareness and driving sales. So, if you are a business owner who wishes to utilize Instagram for promotional purposes, then it is high time that you know everything about Instagram Stories and how it can generate leads. 

What is the Science Behind Instagram Stories?

The State of Instagram Marketing 2018 said that 64 percent of businesses have already recognized how powerful Instagram Stories is. Also, they are planning to create more stories in the years to come. 

However, Instagram Stories are more than just posting dozens of images and short videos that will expire within 24 hours. 

Social Media Today conducted a study and found out that the more stories you post, the lesser the overall completion rates. For this reason, it will be best if you will keep your story in a single-digit range if you want to get more engagement. 

How to Utilize Instagram For A Better Lead Generation

First thing’s first– you need to develop a plan where you can focus your ability to generate leads using Instagram Stories. 

Engagement looks good for your social media profile. However, if it does not increase your leads, aka sales, it is not worth your time. So, to save your brand from wasting time and resources, you have to make a comprehensive and solid strategy.

1. Find out who your target audiences are

If you are a brand that is only starting to promote using Instagram Stories, then you first have to create some audience persona. This should include your target audience’s age range, gender, job title, interests, and other important points that will help you target them.

Also, you have to find out the preferred channel of your target audience. This will help you know if Instagram is a platform you should use to reach out to them.

If you find out that using Instagram Stories will not help you target many audiences, it is time to end your strategy. It would be better for you to find other channels that would work for your brand.

2. Set up your website campaign

The moment a user lands on your website, it is important that you offer them something to do on. To simply put it, you have to prepare your conversion element right in front of them so you will have great chances to convert visitors into consumers. 

For instance, you can build s specific Instagram landing page. Regardless of running an organic campaign or a paid ad, you must provide your user with a cohesive journey. If your call to action on your Instagram states the benefits of your brand, then the landing page must have those benefits, as well. 

In your Instagram Stories, you have to make sure that your message is compelling. Your on-page headline and call to action must scream value. Your Instagram Stories will only generate leads if they are as compelling as possible. 

3. Establish your follow up nurture

It’s not enough that users will land on your page and convert. Instead, you also have to establish what is going to happen after the conversion. You have to ensure that the right emails, outreach, and remarketing are all set up. Doing this will prevent you from being unsure of what you are going to do. 

4. Create Instagram Stories that are suited for your brand

Now that you have the essential parts set up, it is time to improve your visibility on Instagram to drive some traffic. 

While the aforementioned initial steps are the key to success, what you really want is Instagram content to fit your target audience.

For this reason, you need to go back to the audience persona that you created. Then, come up with Instagram content that is entertaining, informative, and, most importantly, are part of your Instagram personality.  

Here are some of the few things that you can do to create content that will perfectly fit your target audience:

  • Add clickable links to your Instagram Stories

One of the best ways to develop a CTA is to create a short story and then ask your audience to swipe up for more. If a user could make it until your end post, then there is a huge possibility that they will take action. 

  • Run takeovers on your Instagram stories

If your brand is still starting on Instagram, you cannot expect quick results. But, you can utilize influencer takeovers to elevate your efforts’ results.

You can do a partnership with a large influencer who will help you get instant access to their fanbase. What you need to do is let them access your Instagram account for some time and document whatever they need to, as long as it is related to your brand.

  • Host an Instagram competition or giveaway

Your audience would love to get something for free. For this reason, you can host a competition where you will offer a free product or service as a prize. This is one excellent way to generate leads using your Instagram Stories. 

If your Instagram account already has a sizable amount of followers, you can encourage them to share your post about the competition. 

4. Test, measure, improve

Your Instagram campaign must work after you launch it. However, you still need to constantly test, measure, and improve it.

To generate leads using your Instagram Stories, you need to be creative and strategic. Yes, it is easy to build your engagement using high-quality Instagram Stories. However, converting these engagements into customers is a little harder than you might think. 

If you want to get the most benefits from your Instagram Stories, you need to have a properly planned and effective marketing approach.

Date: October 28, 2020 / Categories: Tips, / Author: Joy P


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