How to Use Instagram Stories to Convert Leads

Instagram is a huge part of every business’s or brand’s digital marketing efforts. Once properly utilized, this photo-sharing platform can drive significant traffic and possibly conversion. 

Moreover, the social media platform has a feature called Instagram Stories. Marketers have also found a way to promote their brands using this feature. If you are a brand owner who has not yet leverage this powerful feature, then you are probably missing out.

To help you use Instagram Stories for a better marketing strategy, below are some useful tips:

Tip #1. Leverage your followers and tag relevant accounts to widen your reach

The best way to find new leads on this platform is through your existing followers. Then a customer purchases your product, make sure that you have a clear call to action. In your call tactic, ask them to take a photo of the product they purchased from you, post it on their Instagram Story, and then tag you. 

This strategy will help you get your business in front of your purchaser’s friends. In addition, it also serves as social proof to your followers that your brand is legitimate and people are actually buying from you. 

Tip #2. Warm-up your leads using the questions sticker of Instagram Stories

Instagram Stories views has a question sticker that you can integrate into your stories. While you haven’t realized it yet, there are a couple of ways that you can use this feature to warm up your leads.

You can use the questions sticker to start a conversation with your target audience. Ask them to tell you about a problem they are having that your brand can solve.

There is a number of benefits that you can get from having your followers respond to your questions. First, you will be able to get a micro-commitment from your viewers. This is something that marketers aim to get. 

In addition, you will be able to know what your audience is struggling with. This will allow you to further develop your marketing message and convince them that your brand can help them.

Lastly, getting your audience to respond to your questions will help you find out who your warmest leads are. Those viewers who are responding to you are most likely the ones who are interested in your brand.

Tip #3. Use the Swipe Up feature of Instagram Stories to collect email subscriptions

Now that you have identified who your warmest leads are, it is time to reach them better. Email marketing is one of the best ways to do this; However, before performing an email marketing strategy, you have to collect the emails of your warmest leads first. Luckily, you can also use Instagram Story to do that.

When asking your target audience to subscribe to your email list, it is good to keep it short and simple. You can create a story-sized graphic and then use Instagram’s Swipe up feature to lead your viewers into a page where they can subscribe to your email list.

Tip #4. Upload a video on your IGTV with a “Tap on the Link” CTA

This tip is very simple. Record a video of yourself telling something about your product. After that, upload it to your IGTV. Of course, you have to include the link that you want your viewers to click.

There are several things that you can do to make sure that your viewers will click on the link. 

First, you need to get straight to the point. At the very beginning of your video, tell them your offer right away. Next, you need to provide your viewers with clear instruction on how they can access the link where they can purchase your product. In order to get more engagement, you need to give an effective call to action.

Doing the things mentioned above will give your viewers enough time to click on the link. At the beginning of your IGTV, tell them that your link is in the video description.

Tip #5. Share the IGTV video that you created on your Instagram Story

When sharing your IGTV video on your Instagram story, the first thing you need to do is to create the story image that you want to use. 

Here, you need to encourage your viewers to swipe up and see the link to your products. The best way that you can do this is by adding a GIF. To do this, click on the sticker icon at the top right of your screen. There, you can search for a swipe up GIFthat you want to use for your story. You’ll get dozens of GIF choices such as a person pointing upward, an upward arrow, or the word “swipe up.”

Next, you have to link your IGTV video. You can do this by tapping on the chain icon at the top of your screen. After choosing the IGTV that you want to link, then you are good to go. Whenever a viewer swipes up on your story, they will be taken directly yo your IGTV video that contains your clickable link.

The Final Takeaway

Instagram Stories can no doubt provide you with a number of opportunities to generate leads on the platform. Through this feature, you will be able to leverage your existing audience in order to reach new leads. In addition, you can use the questions sticker of Instagram Story in order to warm up and find who the qualified leads in your followers are.

Moreover, you can also use the social media platform’s Swipe Up feature to encourage your target leads to subscribe to your email list. 

Furthermore, a good call to action is important in encouraging your viewers to subscribe to your email list. While your call to action does not have to be grand, you need to think of the best words to persuade your warmest leads to subscribe. 

Employing these tactics into your Instagram marketing strategy will surely help with your lead generation tactics.

Date: August 11, 2020 / Categories: Interesting, / Author: Joy P