How to Utilize Instagram Ads for a Successful Advertisement
Instagram has approximately 928 million users, making it an important tool for social media marketers. It has access to the targeting options and tools of Facebook, its parent company. For this reason, advertising on Instagram is a very effective strategy that is convenient to implement.
And while it is very simple to set up an Instagram ad, the traffic that it can drive is outstanding.
What are Instagram Ads?
Instagram ads are simply posts or Stories paid by a business to appear on the Instagram feed of users. They look like simple Instagram posts, the only difference is that they are always labeled as “Sponsored” at the bottom of the post. In addition, Instagram ads have a call to action button that is used to drive traffic or conversion. Instagram ads and buying Instagram followers are the best combo!
How Much Does It Cost to Set Up Instagram Ads?
There is no specific price for having Instagram ads set up. The reason for this is because several factors affect the cost of your Instagram ads. These factors include ad placement, targeting, time of year, and ad format. That being said, it was found out by AdEspresso that most ad placements have a $1.20 cost per click.
You can control the cost of your Instagram ads by setting up a spending limit for your campaign, a bid strategy, as well as a daily budget.
How to Advertise on Instagram
There are two ways that you can set up advertisements on Instagram. The easiest and simplest method is to promote a post that is already existing within the app. However, if you want to have more customization options, then the setup methods you should choose is to use Facebook Ads Manager to create your Instagram ad.
Using the Instagram App to Advertise Business
As mentioned, the easiest way to promote your business on Instagram is by promoting an already existing post. This method is similar to Facebook’s “Boost Post.”
Look for a post that is already performing well or driving a lot of engagement. You will need a business account on Instagram for you to do this advertisement method. Once you are already using a business or creator account, navigate to the post that you have chosen and click the Promote button located under the post.
However, if you have not yet connected your Facebook Business Page to your Instagram account, then you first need to do so. After that, you can already complete the options by choosing your target audience, where you want to send them, how much your budget is, and the length of time that you want your ad to run.
Finally, press the Create Promotion button to have your ad running.
Using Facebook Ads Manager to Set Up An Instagram Ad
Since Facebook is the parent company of Instagram, the advertising tools of these social media platforms are well-integrated. This is the same reason why you can use Facebook Ads Manager to create ads on Instagram.
The tool also allows you to customize your features and target audience, as well as monitor the performance of your ads.
Step 1: Select an objective
To start setting up your ad, navigate to Ads Manager, and then click the +Create button.
There are two various types of workflows that you can choose from. These workflows will help you in creating and managing your Instagram ad.
Guided Creation is the default type that gives you a walkthrough of the steps that you should take in order to create a basic Instagram ad. This type of workflow is very helpful for beginner social media marketers.
The second workflow type is the Quick Creation. It provides you with more control as to how you want your Instagram ad to look like. However, it is worth noting that this workflow type is more complicated to use. So, let us stick to Guided Creation for not.
The first thing for you to do is to choose the objective of your campaign. Choosing your objective will help you reach your target audience better.
Step 2: Identify your target audience
Targeting your audience is very important because you want to show your ads to those who would potentially convert into customers. Instagram provides you robust access to a set of targeting options. Some of these targeting options are gender, age, and location. In addition, targeting your audience lets you create copy and messaging that is uniquely catered to your potential customer.
Step 3: Choose your ad placements
You can decide where exactly on Facebook and Instagram you want your ads to appear through the help of the Placement section. You have two options for the ads placements– the automatic and manual placements.
Automatic placements mean that your ads will be displayed to your target audience in the time that they perform best. On the other hand, the manual placements allow you to pick up and select where your ads will appear. If you want your ads to appear only on Instagram Stories or only on the Instagram Feed, then Manual Placement is the best option.
Step 4: Choose your budget and schedule
You can select a daily budget for your Instagram ad. This selection offers a maximum daily spend as well as a lifetime budget for your ads with a set lifespan. In addition, you can choose whether your ads will run continuously or only during particular times of the day.
In addition, Facebook Ads Manager includes optimization options and bid strategy options, making it easier for you how you to clarify how your budget will be spent.
While you adjust your budget and schedule the Estimated Daily Reach scale will let you know the number of people your ads will reach each day.
Step 5: Create your ads
Now that you have everything set up, it is time to create your ads. First, choose the format you want to use for your ads. You can also add a call to action as well as destination URL that your audience will reach once they click on it.
After setting up the call to action, scroll down to the Tracking section of your Facebook pixel if you want to track your conversions. Finally, click confirm and your ads will be ready to run.
Date: June 1, 2020 / Categories: Tips, / Author: E O
