A lot of newer platforms are now emerging on the internet. This is the reason why some people jump into the conclusion that Instagram is dead. But contrary to that, this social media platform is far from being dead. In fact, the approximate monthly number of active Instagram users are 1.39 billion.
Yes, Instagram will remain alive. So, since it is far from being gone, you might want to learn how you can make the most out of it. Moreover, when you are in business, and your products are outstanding, you will not be able to make a profit if no one is aware of your existence. Therefore, you need a formidable marketing strategy. And with that, Instagram is one of the best platforms to execute your marketing strategy.
There are two types of Instagram. The first one is meant to be used by ordinary people to share their daily life. On the other hand, the second type is Instagram for businesses. This is where entrepreneurs create their Instagram Business Page mainly to promote their brand. In an Instagram Business page, companies can build their online presence, drive discovery, develop brand loyalty, and generate targeted leads.
Marketing your brand on Instagram is a much cheaper way of advertising. Apart from this fact, this practice is also more engaging since many people are using this platform every day.
Back then, Instagram just looks like a cleaner and more organized version of MySpace. But a year after its launch, Instagram developers improved the platform further, leading it to become the Instagram that we know today.
Back when Instagram is not famous yet, entrepreneurs already utilize various online marketing strategies. However, their efforts are focused mainly on email newsletters and banner ads. Additionally, television and radio are the most effective advertising platforms during those times because it is where the audience’s attention was.
But then again, Instagram came, which resulted in a shift in the consumer mindset. Modern consumers no longer want to hear catchy jingles. And social media gave them that. With platforms like Instagram, you will never have to entirely rely on advertisements again to make people know of your brand. Instagram allows you to build a community that involves your target audiences, connect with them, and establish your brand as an online authority.
Anyone can teach you how to get followers for your Instagram page. However, this article focuses on how to get followers that are “targeted.” Meaning, the followers that you will aim to have are those who have potential interests in your brand and products.
You need your followers to be targeted because it is one of the keys to making your marketing efforts more successful. A targeted set of audience is more susceptible to influence with the factors of your business. Moreover, not all audiences are the same. This is why a business needs to identify who its target audience is. And to do that, companies must be able to determine what their products are for. After that, they need to consider the three factors of grouping target audiences. These are the demographics, psychographics, as well as consumer lifestyle. Furthermore, what really determines the effectiveness of your Instagram business page and the online community you have created is whether you can attract targeted followers or not.
First things first, if you want to be successful in creating a business page for your brand, then you first need to know the exact meaning of success. And in this regard, setting your goals matters.
Having solid marketing goals is not just for the sake of formality. Instead, it is the beginning of data gathering and tracking metrics. While it sounds minor and unimportant, you will see its excellent results in the long run. Besides, setting your goals is an assurance that the ads you will post in your community in the future are data-driven. With your goals set straight, your marketing strategy can never go wrong.
Furthermore, your goals must be as specific as they can be. The more specific the goals you have are, the easier it will be for you to see if you are achieving them. One example of a specific purpose is the idea of getting 200 followers each day for six months. With your goals as accurate as possible, it will be easier for you to see if your marketing strategy is working its way to achieving your goal.
Now that you have a clearly-defined set of goals, you can start identifying the content that your page will have. Regardless of the business you have, one thing is non-negotiable when it comes to marketing on social media: content will always be the king.
Social media users will more likely trust your brand if they see that your content is customized. When creating content, you should always choose which one will work best for your brand. It is also vital that your content is engaging. And the easiest way to achieve that is to create content in a format that’s familiar with you. If you have a background as a writer, you can start blogging. Or, if you are a photographer, then you can try out posting visual content.
Once you have built your page’s content in a matter that is comfortable for you, then you can take the next step and explore other forms of content.
Consistency is essential when you post your content. According to SocialBaker, posting 5 to 10 content every week is ideal. However, you still have to make sure that you track your data and experiment with other patterns of posting to see which one works better.
Moreover, audiences do not want significant gaps in your posting schedule. So, you must be consistent, and if you can, post around the same time daily.
While it is great to have fantastic content and a clear set of goals, it is also essential to communicate with your target audience. The followers that you have targeted are the ones who have eyes for your products. For this reason, you have to understand what they need. To do this, you have to reach out and communicate with them.
Communicating with your audience will help you know what they need. Apart from that, it will also build a sense of trust since your audience will see that you want to cater to your needs.
The process of targeting your audience is easy. However, this is not an overnight process, so you have to be patient. Also, you have to be serious about your marketing campaigns if you want your target audience to follow your Instagram Business Page.
Date: April 27, 2020 / Categories: Follower Tactics, / Author: E O