How to Manage Your Instagram Account for Engagement
Engagement is a measure for analyzing the trust and loyalty of customers to a particular profile. Accounts with a high level of commitment are said to be trusted and highly valuable to the community. When we talk about engagement, we aren't talking about the number of followers alone, but the interaction this account has with their followers. It's possible to find an account with 100,000 followers but still struggle to record a minimum of 100 comments on their post. Moreso, people want more Instagram likes. Don't miss our list of the best sites to buy Instagram likes to instantly boost your likes count!
Unfortunately, the number of followers an individual has is slowly becoming widely accepted criteria in determining the value of an account. Instead of focusing on the size of your network, rather concentrate on building real engagement with your community. It's useless to have1000 followers while your engagement rate is ridiculously low. If this is the case, then you mostly ghost away after dropping a post and not caring to check up on your comments or even replying to them.
Most brands no longer deem it fit to reply to comments, especially one enquiring about the availability of their products. It's common to see influencers account for over ten million followers but still have an engagement rate lower than 10%.
How to Increase Engagement on Your Profile
Identify Your Style
Why do you want people to follow you, and what do your followers stand to gain from your network. Asking yourself this question at first will allow you to define your niche and design your page activities to align with it.
While it's okay to jump into Instagram and start posting randomly, not properly defining your objectives will hurt your profile severely. If your account is on lifestyle marketing, it is okay to post content related to food, travel, fitness, and pets. On the other hand, if your profile focuses on health products, posting about any of the topics mentioned above will be off-base for you.
People who search for your account want to be sure they're in the right place. Posting different things at a time confuses your followers giving them more reason not to follow you.
Getting Creative with Your Bio Session
Instagram does not allow you to include as much information as other social networks. However, it is essential to take advantage of this small space, writing a definite and concise description that contains a link to your website, as well as the most relevant data about your business philosophy.
Here is a list of items to include in the Instagram biography (not everyone will see them in the example of my account):
A quality Instagram profile picture: On Instagram, more than ever, a picture is worth a thousand words, so try to keep your profile picture as up-to-date as possible.
Description of the business or professional specialty:
In my case, you can see how the synchronization with my Facebook page has taken the term “blogger” by default, as this is for brand or company profiles.
A detailed description of the professional profile:
Here, we also have to be concise, but at least we have 150 characters to describe in more detail what our business is about (including hashtags of the sector).
Personalized link:
Generally, for unverified accounts of less than 10,000 followers, Instagram only allows us to include the relationship of the bio. Use tools such as linktr.ee to customize it and to add more than one towards our website or other destinations.
Contact information:
Under the Instagram biography, you will not see this in the image above. I keep it set as private information. Company accounts can optionally include a call to action with contact information such as email, phone number. You should also invest in high-quality content that has a positive impact on your audience. For instance, if you offer fashion tips, your audience doesn't want to view pictures but want more details. They expect you to give them advice on how to match colors as well as as.cboices to make to compliment your dressing style.
If you're a public speaker, they will be looking up to you for some inspiration, advice, and encouragement.
Use the Best Hashtag
If you're new on Instagram, you must have made the unforgivable mistake of posting content without adding hashtags. Hashtags are the only way your ideal audience cab view your content from the search bar. Users might be able to view your post whenever they search for that hashtag.
Hashtag works like keyword on google. It only guarantees of getting new followers.
Take Advantage of Stories
Recently, the number of people that use Instagram stories have gone up by 49% when compared with previous years. Stories not only increase engagements but allow you to convey your ideas better. Your audience will also be able to build some connections with your audience. Rather than hiding behind your voice, they will be glad to see your face when you speak.
Conclusion
Increasing engagement on your Instagram profile is the hardest thing to do. Start by optimizing your bio session, and don't leave out hashtags when posting.
Date: January 17, 2020 / Categories: Engagement, / Author: E O
