Using Instagram to build up your audience depends on the quality of content thrown out. Content quality is the only metric for increasing engagement, which in turn helps you grow your business. In essence, the key to growing your business on Instagram hinges on just one factor – exciting content.
Even if you do not have enough time to create the content of your own, there are plenty of ways to keep your feed active with beautiful visuals also if you aren't into show business. Getting creative with your feeds is essential even if you're selling digital products or promoting goods and services. There are many Instagram misconceptions you should be aware of as well.
In some niche, promoting a product could be a hard nut to crack. However, this guide explores how to create engaging posts to help your account. You will also find interesting tips and creative ways of keeping your feeds active even if you do not post daily.
There are several tools to help you create an interesting Instagram post without having to overthink. Tools like Spark post, Canva, and engage are quite useful in helping you develop creative visuals for your job.
For instance, if you want to create a post regarding a new offer you've been trying to push out to your audience, you can tweak any of the templates from these tools to announce when the offer will launch. Even if you want to publish the date for an upcoming event, rest assured that there's something for you to choose from on Instagram.
You can go for a solid background with a simplified look or go overboard if you want to promote a product or looking to increase conversion. Having a gallery of high-resolution pictures enhances the appearance of your products and could help you get a quick fix if you have a messy image of low-quality content.
Using unique content should be the goal of every Instagram user, but your followers won't call you out you for reposting content from other brands. They will rarely even notice. For instance, if you have an account that has a considerable number of followers whose audience is the same as that of your niche, you will want to keep an eye on them.
While there's no crime in reposting as this will notably save you the stress of creating one from scratch, you shouldn't go overboard, and neither should you depend on them for all your post creatives.
It's also easy to repost content from brands you do not follow. Research accounts that share similar audiences as yours and who is likely to be a competition. Please go through all their Instagram posts and save any post that will appeal to your audience. Create a separate collection to save posts you plan to repost.
You can also make a list of all the hashtags used in this post and search for posts related to these hashtags. Use Instagram analytics to research on the level of engagement generated by a specific hashtag.
Before reposting or sharing posts from conflicting accounts, you should seek their permission by sending a DM or stating your intention in the comment section, so it doesn't take them by surprise. Ensure you engage with their content in the future as well — comment and like their posts to encourage them to accept your request.
Please don't leave without following these accounts and ensure you don't miss posts from these accounts as this will allow you to monitor all their activities closely.
You must switch things up a bit or risk losing your audience. Using the same format for all your post will likely bore your audience even if the quality of content is Rich. If you're used to posting single images, try to use the carousel to post five or more images in one go.
You can also alternate between images and videos rather than sticking to just one pattern. A 60 seconds video will be a great way to explain your ideas to your audience. Product testimonials are great! Your audience is likely to believe word of mouth rather than what's written.
In addition to that, it's important not to get too pushy when posting on this platform. Rather than asking users to buy your products all the time, you might want to switch things up a bit. Posting a video of how to use your products as well as what the product does is excellent. Keep things interesting to encourage your followers to engage with your post.
The description of your Instagram account is there to deepen the choice of your content. A picture is worth a thousand words, but you can forget this expression on Instagram.
Even if your image is sublime, or your video is perfect, you cannot do without expressing your ideas in words. The description is a space where you can connect with your audience by talking to them or by questioning them. Your content becomes more alive when you do this!
In this way, you can create engagement and retain your audience over the long term by telling your story or that of your company. But your audience will only be able to see the first lines of your post.
Let your description come first, then links and other metrics will follow. Put the hashtags at the end of your post. Otherwise, your first lines will have no impact in terms of reading.
The level of engagement generated by your profile on Instagram depends on how engaging your post is. As much as possible, try to experiment rather than sticking to one pattern of doing things. It would help if you also kept a close tab on account similar to your so you know what's working.
Date: January 13, 2020 / Categories: Engagement, / Author: E O