8 Instagram Marketing Tips for Millenials in 2020

You will be losing out if you choose to ignore this platform as it is always with the buyers everywhere they go. Social media is fast turning into a social amenity.

If your business serves the populace, then you need to have a solid social media marketing strategy. Thus, we’ve compiled 8 Instagram marketing tips for those that are just marketing on this platform.

1. Understand your audience

No matter what type of business you are in, you must understand your audience to market your solution to them appropriately. Irrespective of what you sell, if what you sell does not appeal to those who need it, you’ll be out of business. There is a whole booming industry that's all about buying Instagram followers, so there is a market for anything.

Understand their audience by finding out who they are following and demographics. You should also check how your followers interact with your posts; one tool that you can use for this is Instagram insights.  

Instagram insights

This tool gives you insight into how your followers are engaging with your post. Some of the information it will provide you with includes;

• Reach: This refers to the number of people that saw your content.
• Impressions: This term refers to the number of times people viewed your content. For example, an account can see your content twice that will count as two impressions.
• Follower activity: This refers to the time your followers spend on the social media site daily
• Video views: This is the number of times people viewed your videos.
• Saves: This helps you to know the number of individuals that saved your posts

Insights will also help you to know the demographics of your customer, their location, gender, etc. If you use this tool, you will understand what content will suit your audience better.

2. Communicate with your followers; don’t just pass information about your product

The key to gaining the trust of your target market is by engaging them in meaningful conversations. Don’t just throw facts at them as it will make your account look like spam.

You should always have it in mind that the more you communicate with your followers, the better the Instagram algorithm ranks your business, and this increases your reach. You can also make your followers interact with you by sharing their images and holding a competition.

3. Use hashtags that are relevant to your niche

You should use hashtags if you want people to find your business quickly. It groups all posts with a similar hashtag in the same spot. As such, anyone interested in following the topic will see your post and that of others when they type it into t Instagram’s search box. When using hashtags, some rules can help you yield maximum result, they are;

• Don’t use hashtags that don’t correlate with your post.
• Avoid generic hashtags like #love, #Entrepreneur, etc.
• Don’t spam

4. Know the right time of the day to post

Research has proven that the best time of the day to post is between 7 and 8 pm. This is because the percentage of those online is highest at this point. However, it would help if you studied your followers to understand when they’re usually online, as it sometimes differs.

It would be best if you use Instagram tools like Instagram insights or other 3rd party tools that can help you monitor your users. If you’re not interested in using those tools, here are some tips that’ll help

• Don’t post anything between 3-4 pm because people usually feel stressed at this time of the day, and stressed individuals hardly make any serious decisions.
• If your product serves businesses, then don’t post on weekends
• The best time to advertise is on Wednesday’s and Thursday’s. Research proves that Instagram users engage better on these days.

5. Use visuals that your followers will find attractive

It is crucial to have an appealing visual, as research proves that 93% of users decide to purchase a product or service based on what they see. Since Instagram is for sharing images, it will be next to impossible to sell anything that is not visually attractive.

Apart from using visuals that your followers will find attractive, you should also use themes, choose the right subject, and use the right tools.

6. Use call to action words

People hardly decide if you don’t tell them what action to take. As such, you should use call-to-action-words. Your call-to-action-word should be clear enough as there is no room for confusion in marketing. If you want them to buy your product, you should put a link to your product in your bio or comment section and follow it up with the call-to-action word.

7. Use the Story feature on your Instagram account

I’ll find it strange if you own an Instagram account without knowing the Instagram story. For the sake of those that don’t know, it is the icon at the top of an Instagram page that lets you see posts in a row.

The Instagram story feature is a handy tool for marketers, as you can post your pictures without the need to clog much information in a photo.

8. Partner Influencers

Find influencers in your niche and partner with them. Influencers are VIP’s in the Instagram community, and people listen when they speak.

Their approval and recommendation might be all you need to achieve your social media goals.

Before choosing an influencer, you have to ensure the following;

• Their audience falls within your target market
• Their followers are engaging
• They have a history of successfully convincing other followers to make decisions. 

Date: January 3, 2020 / Categories: Marketing, / Author: E O