Meet Huda Kattan, The Beauty Influencer With 35.5 Million Instagram Followers
Beauty blogger, makeup guru, and Dubai-based entrepreneur Huda Kattan is one of the biggest stars on Instagram. As of this writing, she now has 35.5 million followers, more than Madonna and Britney Spears combined.
Image: @HudaBeauty Make Up tutorial on Nude Look & Bushy Brows. The Screenshot was taken on August 13, 2019
Her “Huda Beauty” blog is now the most-read beauty blog. Her YouTube channel has more than three million subscribers. Her cosmetics company is now valued at more than $1 billion. With lots of beauty influencers out there, how did Kattan distinguish herself?
Who is Huda Kattan?
Kattan was born in Oklahoma in 1983 to Iraqi immigrants. When she was two years of age, her family moved to Tennessee and then to Massachusetts. As early as 14 years old, she was already into makeup, doing her sister’s eyebrows. In 2008, she quit her finance job and moved to Dubai to become a makeup artist.
In 2010, she started her Huda Beauty blog. With beauty tips, hacks, and product reviews, she started to become famous. In 2013, she launched her own company also named Huda Beauty, with false eyelashes as the company’s first product.
Today, Kattan’s beauty empire offers a wide range of beauty products which also include lipsticks, highlighters, and false nails.
A few of Kattan’s beauty tips
Here are some of Kattan’s useful beauty tips which she practices herself, and shares with her Instagram followers:
- Use lash serum and lash plumper: For people with short or no eyelashes, Kattan’s suggestion is to use plenty of lash serum. Kattan gets the best results by mixing two serum types. Moreover, using lash plumper will make those lashes thicker and healthier.
- Understand your face’s shape: For instance, a square jawline can be softened around the sides to achieve a streamlined facial contour.
- Get airbrushed skin: After contouring, apply light powder on light skin areas and darker powder for darker spots. Then apply another layer of powder on top. Here’s an additional trick: moisturize the skin before powdering.
- Use red light therapy: For acne cures, Kattan recommends investing in red light therapy. Not only is this convenient (it can be done at home); it’s also effective against pores and uneven skin tone. Kattan herself has cystic acne and uses this therapy for years.
- Brush hair before a shower: According to Kattan, brushing hair before going to the shower could lead to shiny hair. However, strictly use a brush (not comb), and never brush the hair if it’s still wet.
- Hide scalp: During photo shoots, some portions of our scalp could become visible on photos. Here is Kattan’s personal hack: cover hair roots with eyeshadow so scalps won’t be noticeable anymore.
As you can see, Kattan’s beauty tips are quite easy to do. It’s no wonder she gained a strong following on Instagram by sharing uncomplicated tips that she does herself. In the process, she can promote her own products naturally and effortlessly.
What Kattan teaches us about influencer marketing
For a beauty influencer claiming to have spent zero money on any ads, Kattan must be doing something right to become a social media hit. Indeed, she is doing some of the right things that got her a commanding presence not only on Instagram but on other platforms as well. She knows her audience. She delivers stunning and relevant contents. Not to mention that she knows her niche very well, and she practices her own tips. Those are just a few things you can do yourself in order to gain more followers.
Date: October 15, 2019 / Categories: Interesting, / Author: Disturbinsilence
