For your Instagram presence to grow, you need to increase your followers. The competition keeps getting tighter every year, and 2019 is no exception. Because Instagram is so popular—with one billion people actively using the platform every month—if you want to stand out, you need to work harder and smarter. Here are some ways you can gain more followers this year.
First impressions last. If you miss doing your best on your first chance, you may face some difficulty in catching up. The same thing applies to your Instagram profile. When someone checks your profile for the first time, they can decide whether to follow you or just ignore your profile.
To create an excellent first impression, make sure to do the following things:
Whether you’re just making a new profile or publishing your posts, make sure that what you do will make a good impression and that there’s consistency between your profile and your brand. Moreover, set up an Instagram business account. Compared to a personal account, you get access to more features like Instagram Ads and Analytics.
Nowadays, people want to know the person behind a brand as much as the brand itself. That’s why it’s important to make relatable Instagram posts. You can do so with videos and photos.
Videos are an easy way to introduce your brand; you can discuss the brand’s merits yourself or share some behind-the-scenes clips. Moreover, photos with faces tend to get 33% more likes on Instagram so explore putting on more of your selfies so people would get to know you more on a personal level.
A creative method to gain more followers is to make a custom Instagram filter. Just look at luxury brand Dior, who recently launched a new face filter for Instagram. With this feature, people can check what they would look like if they tried on Dior’s newest sunglasses.
You can also create your own custom filter through Instagram’s Spark AR Studio service. In just a few clicks, this tool will help you create your filter then submit it for approval. The goal is to get your followers using it and posting their images with your filter on their pages, and have that traffic driven to your account.
Do not treat Instagram as a stand-alone marketing channel. Instead, think of it as part of a broader marketing strategy. If you have a presence on other platforms—say, your website, a Facebook page, or a YouTube channel—you can invite people from there to visit your Instagram page.
Here are some tips to do cross-platform promotions:
Constantly engaging with people is the only way to succeed in today’s online environment. If your audience gets bored of you on one platform, give them another place to find you.
People can still see your posts even though they aren’t following your account. How? By inserting relevant hashtags and geotags. For instance, people are usually interested in what’s happening in real-time during a live event. If you’re there, you can make your post discoverable through tags. You could eventually earn additional followers in the process.
Collaborating with other brands will give you more opportunities to reach out to people you’ve never tapped into before. If these people see your profile, they will follow you if they share your niche or if they belong to your target audience.
You can team up not only with brands similar to yours but also with complementary ones. Look at Bando, an online shop that teamed up with Starbucks to make these special cups.
Imag: @shopbando's collaboration with Starbucks. Screenshot was taken on August 7, 2019
Collaborating with influencers is also becoming a trend nowadays. By acting as your brand’s ambassador, influencers can help boost your brand’s visibility. Be sure to choose influencers not on the basis of the number of followers, but on the basis of their relevance to you. If you want to build brand loyalty, team up with an influencer who shares your passion and who will diligently post about your brand.
While increasing your follower count won’t be an easy task, if you follow the tactics I discussed above, you can surely make it big in 2019. Achieve that goal by creating relatable, consistent, and engaging content, reaching out to your target audience, and promoting your brand through collaborations.
Date: September 6, 2019 / Categories: Follower Tactics, / Author: Disturbinsilence