Ever since Instagram changed its algorithm and started showing posts based on your past behavior instead of showing it in chronological order, people have been trying every single engagement tactic that comes to mind. If you have a reasonable engagement rate, Instagram thinks your content is valuable and will show it to more of your followers. The opposite is also true: Poor engagement will bury your content in your followers’ feed.
Here come Instagram pods which some people are either swearing by, or swearing off. What are Instagram pods, and how do they help in improving Instagram engagement?
Image: Instagram Pod. Photo taken from Deemly
When I first heard about these engagement hacks, I immediately thought they were some variety of podcasts. I was wrong.
Instagram engagement pods refer to a group of people who help each other increase engagement — follows, likes, or comments.
If you belong to a pod, each of you will take turns “dropping” or sharing their content so that other pod members can like and comment on it. Each pod has its own set of rules and the most common ones are:
Some pods cater to specific niches, so your content must also be similar to what others are creating. The number of pod members can range from 20 to more than 2,000. Obviously, it’s easier to meet the engagement deadline if there are only a few members, but what happens when there are 2,000 members? Even when only half of them are active, it’ll be difficult to engage with every piece of dropped content in an hour or two. When you can’t comply, most pods will block you and will send you a message that says you can join again if you pay a certain amount of money.
When you join a pod of, say, 500 active members, you will get 500 likes and comments on your new post. Some pods require their members to also engage with the last five posts on each member’s profile, but this is rare. In this point of view, Instagram pods are definitely an effective engagement tactic.
However, when you dive in deeper, there are some things about pods you may not like.
You have to be careful when joining Instagram engagement pods for the reasons listed above. However, there are some ways that these pods can work to your advantage:
You also would want to join small pods instead of bigger ones. Members of small pods tend to coach each other and give tips on how to improve the content, so you can get insights and not only the required engagement.
Whether engagement pods are effective or not is ultimately up to you. If you join them to spike up your engagement, then the other members are also thinking the same thing. The result is that the engagement isn’t worth anything as they can’t be built into a community, and they can even be detrimental to your account if Instagram’s algorithm detects it.
However, if you go for niche and smaller pods and take to heart the coaching and tips that are given by the other members, then you can get the most out of them.
Instagram pods are found in:
Of course, there are pods that start within Instagram itself, but they are incredibly hard to find and join. You need to get invited, but it’s difficult to find a pod member since most of them don’t want to admit that they are using pods.
Date: August 30, 2019 / Categories: Engagement, / Author: Disturbinsilence