Get More Instagram Followers Through Five Ways

With more people using Instagram to find products, the social media platform is becoming an essential channel for marketing one’s brand. So even though you got an excellent product, you could still face difficulties if your Instagram page has very few followers.

To establish a significant presence on Instagram, you must not only increase your number of followers but also attract the right kind of followers. This will get your page more engagement and make your account stand out from the others. Here are five things you can implement to get more people to follow your Instagram page.

Optimize your Instagram bio

With 25 million business profiles on Instagram, you must work harder and smarter to get more followers. Your bio is the first thing people will see on your Instagram page, so you should optimize the following elements:

• Headline: It must clearly state your brand’s name or your personal name. You may add your job title, niche, interest, and other keywords to let people know you at first glance.
• Body: Clearly describe what your page brand is about. You can only fit 150 characters here so make the most out of this section. Some things you can include here are a mission statement, brand slogan, a clear call-to-action, and maybe some eye-catching emojis. Use bullet points for a clean, organized look.  
• Link: You can only put one URL here so choose wisely. For instance, you may want to put a link to your website’s most-visited page or to a landing page with a specific call-to-action.

Your bio can be an instant attention-grabber if you optimize the headline, the body, and the link section.

Make relevant, interesting content

With one billion people using Instagram every month, it’s imperative that you come up with high-quality and relevant content all the time. This will ensure your page catches the interest of many Instagram users and encourages them to engage with your posts. Two additional aspects you also need to look into are:

• Content variety: Nobody wants to look at product images all day so try mixing up your posts. Apply the 60/40 rule: 60% of your page should showcase your products while the remaining 40% can be other types of content, like behind-the-scenes footage, lifestyle photos, relevant quotes, and Instagram Stories and Highlights.
• Consistent style: Your every post should align well with your brand. One way to do this is to use a filter, a color, or any element that will create a cohesive theme across all your posts. If your posts reflect a consistent style, they will evoke instant recall for people who encounter your posts consistently. 

On top of having interesting content, having content variety and a consistent style will help boost the visibility of your Instagram page.

Build your brand’s voice with captions and hashtags

Instagram is not only a platform for visuals but also a venue for storytelling. Instead of describing what is in your photos, as they can be plainly seen, why not tell the stories behind them which can’t be seen? You can also include a call-to-action to entice users to comment on your posts. Look at how Humans of New York crafted this one post to give a clear background about the photo.

Image: @humansny Instagram Post. Screenshot was taken on August 6, 2019

Hashtags should also be incorporated into your posts. They boost engagement, and they help you reach out to more prospective followers. Do not use just any hashtags though. Use hashtags that are specific to your niche, and don’t use hashtags with too much or too little traffic. 

Do Instagram contests

Reward your loyal followers and bring in new followers by running an Instagram contest. Look into the following factors to make your Instagram contest a success:

• Goal: Define why you are doing the contest. Do you want to get more email subscribers? Are you aiming to increase your page’s visibility?
• Contest format: Choose the right format that will help you achieve your goal. The format shouldn’t be so complicated so you can entice people to join. 
• Timeframe: Interested followers should have enough time to participate in the contest. 
• Giveaway: The contest’s prize should be relevant to your users.

To run an Instagram contest, define the contest’s goal, format, and timeframe. Moreover, the prize must be something that will add value to the winners’ lives.

Partner with influencers and other brands

Influencers can help enhance your account’s visibility, so explore how to collaborate with them. However, don’t pick just any influencer that has a huge number of followers. You should also check if the influencer has a community of engaged followers who share your interest.

Aside from partnering with influencers, you should also explore co-marketing efforts with other accounts. This can help you get in touch with new audiences you’ve never reached before. You can team up either with similar people and accounts within your niche or with brands that come from a related field. Take Bando as an example; it’s an online store that collaborated with Starbucks to make these cups.

@shopbando Instagram Post. Screenshot was taken on August 6, 2019

That’s the five ways you can do to get more Instagram followers. Applying just a few, or all, of these methods, will certainly help you boost your brand’s presence on Instagram.

Date: August 27, 2019 / Categories: Follower Tactics, / Author: Disturbinsilence