With more people using Instagram to find products, the social media platform is becoming an essential channel for marketing one’s brand. So even though you got an excellent product, you could still face difficulties if your Instagram page has very few followers.
To establish a significant presence on Instagram, you must not only increase your number of followers but also attract the right kind of followers. This will get your page more engagement and make your account stand out from the others. Here are five things you can implement to get more people to follow your Instagram page.
With 25 million business profiles on Instagram, you must work harder and smarter to get more followers. Your bio is the first thing people will see on your Instagram page, so you should optimize the following elements:
Your bio can be an instant attention-grabber if you optimize the headline, the body, and the link section.
With one billion people using Instagram every month, it’s imperative that you come up with high-quality and relevant content all the time. This will ensure your page catches the interest of many Instagram users and encourages them to engage with your posts. Two additional aspects you also need to look into are:
On top of having interesting content, having content variety and a consistent style will help boost the visibility of your Instagram page.
Instagram is not only a platform for visuals but also a venue for storytelling. Instead of describing what is in your photos, as they can be plainly seen, why not tell the stories behind them which can’t be seen? You can also include a call-to-action to entice users to comment on your posts. Look at how Humans of New York crafted this one post to give a clear background about the photo.
Image: @humansny Instagram Post. Screenshot was taken on August 6, 2019
Hashtags should also be incorporated into your posts. They boost engagement, and they help you reach out to more prospective followers. Do not use just any hashtags though. Use hashtags that are specific to your niche, and don’t use hashtags with too much or too little traffic.
Reward your loyal followers and bring in new followers by running an Instagram contest. Look into the following factors to make your Instagram contest a success:
To run an Instagram contest, define the contest’s goal, format, and timeframe. Moreover, the prize must be something that will add value to the winners’ lives.
Influencers can help enhance your account’s visibility, so explore how to collaborate with them. However, don’t pick just any influencer that has a huge number of followers. You should also check if the influencer has a community of engaged followers who share your interest.
Aside from partnering with influencers, you should also explore co-marketing efforts with other accounts. This can help you get in touch with new audiences you’ve never reached before. You can team up either with similar people and accounts within your niche or with brands that come from a related field. Take Bando as an example; it’s an online store that collaborated with Starbucks to make these cups.
@shopbando Instagram Post. Screenshot was taken on August 6, 2019
That’s the five ways you can do to get more Instagram followers. Applying just a few, or all, of these methods, will certainly help you boost your brand’s presence on Instagram.
Date: August 27, 2019 / Categories: Follower Tactics, / Author: Disturbinsilence