Famous personalities often post photos on Instagram without any captions, and you’ll see that these posts garner thousands, if not millions, of likes and comments. Brands and businesses posting photos without saying anything don’t get the same reception, because they don’t have as many followers as celebrities whose follower counts reach millions. Businesses simply don’t have the celebrity factor, so they have two options:
You can see the importance of crafting captions for your photos, even though Instagram is mainly a visual platform, because how else will your followers know where to buy your product? The fact is that photos and videos may attract consumers’ attention, but they won’t drive conversions. You need to accompany them with a clear and concise message, and occasionally, a CTA or a call-to-action.
Now let’s check out some tips for writing engaging Instagram captions.
Instagram captions should tell the story in relation to the photo or video you’re posting, so before crafting your caption, think about what you want to accomplish with the post.
Keep in mind that images with more than a couple of lines of text perform poorly on Instagram, so focus on capturing high quality images and creating great captions to go along with it which are short and get to the point.
As everyone knows, Instagram allows users to put one live link in the bio. You can’t place a clickable link in the captions, so the best course of action is to ask your audience to “click on the link on my bio,” or something like that.
This CTA is commonly used and is compatible with almost anything, whether you want your audience to watch a video, sign up for something, or download an ebook.
Aside from this CTA, there are also others that will encourage your audience to engage:
The CTA you use in the captions should also go with the photo you’re posting. In some cases, a CTA may not be suitable. Followers may also find you too forward if you put CTAs in every post, so it’s also important to find a balance.
Instead of obvious CTAs, you can also start a conversation by asking your followers a question.
How your caption is formatted also matter to readers. Personally, I tend to skip posts with long and run-on paragraphs as they look tiring to read. If you are writing a long caption, divide it into shorter paragraphs with spaces in between. This will look better and will encourage your audience to read the whole thing.
Some words of caution though: Instagram’s formatting will remove any space or emoji when they are placed at the end of a paragraph.
Bullet points, numerical lists, dashes, and space breaks, are other ways to make your captions look appealing to followers. While they don’t have any direct effect on your post’s performance when it comes to Instagram algorithm, they can encourage your followers to read and take action.
Business and brands will find an increase in engagement on their Instagram accounts when their captions are appealing and well thought-of. With the right CTA, captions also help you reach your goal of converting followers to paying customers.
Aside from the three tips above, here are other things you need to remember when crafting your captions:
There are also others who have successfully made Instagram into a micro-blogging site. It all depends on what message you want to convey and if your audience responds positively to it.
Finally, keep in mind that Instagram’s character limit is 2,200 for each post, so use it wisely. Don’t forget that the key to writing engaging captions is to make it relevant to the picture or video you’re posting.
Date: July 17, 2019 / Categories: Engagement, / Author: solmae