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Four Strategies For Creating A Strong Instagram Following

Instagram is one of the platforms to be in if you want to establish your online presence, but attracting followers on the site is not always easy. Here are some useful tips and strategies to help you build your Instagram following. 

Create engaging content consistently

Having a steady stream of high-quality content should be your foremost strategy to attract more followers. Post at least one or two times a day on a daily basis to establish the pace for your audience. 

Four Strategies For Creating A Strong Instagram Following

@theheroichumans engaging post. Screenshot was taken on August 7, 2019

Once your audience starts growing, increase the post frequency. Marketer and Instagram influencer Anthony Carbone offers this simple guide for the frequency of posts based on the number of your followers:

  • Up to 1,000 followers: one to two posts s day
  • 1,000-10,000 followers: two to three posts a day
  • 10,000-50,000 followers: three to four posts day
  • 100,000-500,0000 followers: five to six posts a day

Carbone advises that you should space these posts right to make it not look like you are spamming. Base the spacing on your audience’s reading habits to get maximum visibility.  

Explore different content types

Posting just images on Instagram will quickly bore your audience. Make your page more interesting by adding different content like:

  • Videos: Take advantage of both the native video player and IGTV to deliver a variety of video content to your followers. 
  • Instagram Stories: Due to their short lifespan, Stories are great for getting your audience to engage quickly with your posts. 
  • GIFs and boomerang videos: Both of them can be good alternatives if you don’t have videos to post and will be entertaining on their own. 
  • Carousel photos: Don’t just use carousels to post multiple random photos. You can employ them as an interactive visual storybook. 

Test these different types to see which ones your Instagram audience will best respond to and add them to your regular content repertoire.

Write captivating captions

Good captions will help a lot in making your Instagram posts more engaging. Experiment on different caption lengths for your posts. Short captions are great for delivering witty one-liners that further emphasize your visual content, while longer ones will let you present a more in-depth story behind your content, like this one by NASA.

Four Strategies For Creating A Strong Instagram Following

@nasa post on the black hole. Screenshot taken on August 7, 2019

Just like your images, your captioning style should be consistent for more recognizability. 

You also shouldn’t shy away from adding emojis to your captions. These are great for making them more expressive. One way you can use emojis is as word substitutes in your captions. This lets your readers think of your caption on a more visual level, adding an interesting dimension to it. 

Interact with the Instagram community

Actively engaging with your Instagram followers helps to keep their interest. Address them in your post captions, and ask questions to draw their attention. You can even tag specific followers; they will be more than happy to respond. Encouraging your followers to ask their questions is another good way to encourage conversations. 

Don’t limit your interactions to your current followers. Look for other accounts that you find interesting, and interact with their posts. Leave useful comments to get them interested in checking your profile page. You can eventually use this as an opening for doing cross-promotions with these other accounts. 

Don’t forget to reach out to the influencers within your niche. Come up with content that they and their audience would like, and share the content with them. Once you have connected with these influencers, work with them closely to promote your page. 

Keep in mind that gaining more followers on Instagram is a long process. As you use the strategies we listed, be ready to refine them continuously to suit your page and audience. This will help make them effective at attracting new followers over time. 

Date: July 22, 2019 / Categories: Follower Tactics, / Author: Disturbinsilence

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