Attracting Instagram followers organically is a good way to build a solid community on the platform, but it can often be an arduous process. To help you out, here are some useful tips for growing your Instagram audience the natural way.
Having a clear idea of what your target audience is interested in will help you better determine the content to create for them. Don’t limit this to just one type of content. Look more into your audience’s wider interests. You might be surprised to find out that they want different forms of content at different times.
Once you have a good picture of what to post, plan your publishing schedule. Doing a weekly or a monthly schedule like this one will help you better see the distribution of your content.
To get greater engagement, post the most interesting pieces at the times when your audience is the most active. Try an app like SquareLovin to see when your audience is online.
According to the data provided by Sprout Social, posts with a tagged location receive 79% more engagement than those that don’t. Instagram gives you a variety of tagging tools to add the location of your image. The quickest is to add the location hashtag related to the place where your image is taken.
When adding location tags into your posts, consider how they will be useful to your audience. For instance, you can use location tags to highlight any promo of your physical store or a local event. Be sure to use more specific location tags for the content. This will help your post stand out from others who might be using the same tag.
You also want to use captions to grab the interest of visitors. Some caption ideas to try out are:
These strategies turn captions into a more integral part of your posts and attract viewers. The popular page Humans of New York is a good example, gaining 8.9 million followers with captions like this.
When responding to the comments on your posts, don’t limit yourself to just single-word replies. You should instead use these comments as an opportunity to engage commenters for longer conversations. Ask questions like what other things they find interesting on your account, then respond accordingly.
Making your content more interactive also helps increase engagement and attract followers organically. Doing a variety of contests and giveaways on a regular basis is a great way to generate interaction. Make sure that the prizes you give are relevant to your audience to ensure that they won’t unfollow after the event.
Tapping into user-generated content also works for boosting follower count. This could be as simple as reposting a post where you are featured. Or you could actively ask people to send their submissions, like what software manufacturer Adobe does often.
Users like it when they see their work get posted by large accounts. They will be more inclined to follow you and recommend you to their peers after doing something like this for them.
These are just some of the ways you can attract organic followers to your Instagram page, and there are other ways that you can try. Explore, incorporate them into your strategy, and watch your followers grow.
Date: June 20, 2019 / Categories: Follower Tactics, / Author: E O