With over a billion users, Instagram offers a lot of opportunities to gain a large audience, but attracting followers on the platform can sometimes be a challenge. Here is a short guide to help you build your Instagram page and fanbase faster.
When jumping into Instagram, you should have a clear strategy for using the platform. Some of the important elements to consider here are:
Lay down these elements on paper to help you understand the flow of your strategy and how it should be implemented.
A good understanding of your Instagram audience will help you better determine what kind of content they would find engaging. Study what they post on their accounts to know their interests. You can also check out the content they repost and the accounts they follow. This will be your guide when coming up with content aimed towards them.
Good captions also play an important role in making your Instagram content more engaging. Here are a few useful tips when writing your captions:
Mix different caption styles in your posts to create a more varied reading experience for your followers. National Geographic’s Instagram page is a good example of how to combine engaging images and different caption styles into a compelling post.
Posting on a consistent schedule helps establish your presence on the platform and attract a steady stream of visitors. To determine the best time to post, go back to your audience profile and study their online reading habits.
Note that while there is a general “best time,” some of your audience might have different reading times. Use a tool like Hootsuite or Sprout Social to plan and schedule your posts to cover these different groups of audiences.
Hashtags are essential tools for getting your Instagram content found by people. Look for the ones that your audience actually uses and add these to your posts, but don’t overdo it as too many hashtags will distract them and lessen their interest. Use a tool like Hashtagify to find connected hashtags.
Another way to use hashtags is by creating your own. Come up with a unique hashtag that represents your Instagram page’s theme. Take 65-year-old fashion model Lyn Slater for instance; she has her #AgeIsNotAVariable tag that fits well with her desired message on the platform.
Popularize the tag with your audience by incorporating it in places like your Instagram bio or Stories content. You should also make it visible in your content outside of Instagram to increase recognizability.
There are many tactics you can use to get people to engage with your posts and page. Some common ones are:
Explore these and other tactics to determine which ones would best suit your account and audience, and optimize them further for better results.
This short guide touches on just a small portion of the process of establishing your Instagram presence. As you go on creating your posts and engaging audiences, you will learn more useful strategies. Be ready to try them to grow your page at a faster rate.
Date: May 27, 2019 / Categories: Guide, / Author: Rich Drees