Even though Instagram Ads are pretty much resembling what Facebook Ads are all about, they’re growing at an accelerated pace, and with their evolved role in the marketing world, brands are rushing to make them a number one priority as they offer an abundance of benefits.
In order to learn how to use Instagram Ads in a proper way you need to learn all about their quirks. In this post, we’ll discuss how you can use Instagram Ads, which type of Instagram Ads suit you the most, how to create them, and wen the best times to use Instagram Ads are.
When Instagram launched Instagram Ads in late 2015, it gave marketers the opportunity to promote their business in front of a mammoth 1 billion + monthly audience. Users are allowed to create Instagram Ads through Power Editor, the Ads manager, and with the help of other third-party tools. Before you rush into it and start crafting your own Instagram ad campaign, let’s talk about the characteristics of the different types of Instagram Ads.
Photos can be uploaded in landscape or square format. That’s the first information you need to learn about Instagram Photo Ads. Furthermore, Photo Ads allow users to convey a visual story through compelling images. For instance, brands use them to promote their best services or products, music artists use them to post their most appealing gig photos, travel photographers use Photo Ads to showcase their best shots to a larger audience etc. In fact, that’s exactly what Photo Ads do best – they allow you to present your content to a larger following that surpasses your own by far.
Naturally, you get to choose the specifics for your Photo Ad so that they align with your campaign objective:
These are all elements that you are allowed to personally tailor so that the specifications of your Photo Ad can correspond with your campaign objective. Lastly, you can choose whether your Photo Ad to focus on awareness, consideration, or conversion.
Video Ads work in a way similar to photo Ads, with the main difference reflecting in the added power of sight, motion, and sound. Instagram allows users to sponsor videos up to 60-seconds in a landscape or square format. The same principles apply when it comes to setting up the video ad. As it was with Photo Ads, users have all the control necessary to set up the ad and align it with their campaign objectives.
Carousel Ads include the bonus functionality of adding more photos or videos in a single ad post. With carousel Ads, users can swipe to view more additional photos or videos in a single ad. This additional layer of depth allows advertisers to create a longer visual story with up to 10 images or videos.
Instagram Stories presents a great opportunity for advertisers to tap in on a huge audience of over 400 million accounts. Given that Instagram Stories expire after 24-hours, they’re the ideal solution for those who want to share limited offers and promotions. Furthermore, out of the 400 million people that use Instagram Stories, one-third of the most-viewed Instagram Stories come from businesses, while one in five Instagram Stories receive a direct message from Story viewers.
Users can target their ads by:
Users are also allowed to analyze the performance of their Instagram Stories ads in the insights section of their business profile on the Instagram app. Furthermore, users can check out more metrics within the Ads Manager and Power Editor.
Pro tip: With 60% of stories viewed with the sound on, you might want to make sure that your content sounds as good as it appears. So, whether you’d like to share a photo or a video in your Instagram Story, and spice it up with various filters, effects, and other engaging features, make sure it also sounds good.
Instagram also allows users to create Collection Ads where they can emphasize product specifications. Through Collection Ads, users can easily discover and browse products and services in a visually appealing and engaging manner. Collection Ads on Instagram allow you to promote multiple products in feed and offer your customers a swift post-click experience to browse your products in a fullscreen Instant Experience called ‘Instant Storefront.’
Before you start creating Ads on Instagram, you need to connect your account to a Facebook Business Page, which allows you to use the Facebook Ad Manager. The Ad Manager is responsible for creating Ads that run on both Facebook and Instagram. If you have a Facebook page, here’s how you can easily connect it to the Facebook Business manager:
That’s it! Not so complicated once you see it laid out, right? Like it or not, there is no shortcut around this as it is the formal way of getting started with Instagram Ads.
The two main ways to create Instagram Ads in Facebook Ads Manager are
This is all kind of like when you’re first playing a video game that requires you to go through the tutorial the first time you play it.
There are five crucial steps that encapsulate the formal process of Instagram advertising:
That’s it. After this process is finished, your Ad will be live and you will be able to track the performance of your Ad.
When users choose to advertise their posts, they make sure to choose the very best content they want to promote and combine it with a well-crafted caption. Also, adding a few targeted hashtags won’t hurt. This is all part of a little thing called Ad strategy that may prove to be the hero of your ad campaign:
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Lastly, research and analyze some of the most successful Instagram ad campaigns in your niche and learn which content works the best. Always make sure to focus on promoting only your best content.
It’s also important to think about when it would be a great time to create an Instagram Ad. You wouldn’t want to bore your target audience with pointless Instagram Ads. Treat Instagram Ads as limited chances to impress an audience wider than your organic one. You should consider creating Instagram Ads when you want to:
You need to take into consideration a number of factors that can affect the results of your Instagram Ad, like timing, quality of the content, the content strategy, etc. All in all, advertising on Instagram is a process that requires you to carefully contemplate every step of the way.
Date: January 2, 2019 / Categories: Guide, Marketing, / Author: Rich Drees
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