Instagram is an exciting social media platform seeing huge growth. There certainly is room for every Instagram account to grow in terms of following and engagement. We’re not talking about Cristiano Ronaldo or Selena Gomez’s type of following, although it would be great to have over 100 million followers and millions of likes.
Very few Instagram users are celebrities. The majority are regular people and businesses who want to reach a specific group on Instagram. The question is, how can you drive the people you want to your Instagram account? Here are growth tactics that any account can use to take advantage of Instagram’s huge community.
Micro-influencers are those who have between 2,000 to 500,000 followers within a specific niche. These people take time to engage with their followers and most of them are on Instagram to add value, and not to earn money. What makes people follow them is their authenticity. To be like them, the key is to find micro-influencers that belong to your niche and collaborate with them by following these steps:
Why not macro-influencers? Macro-influencers have more than 500,000 followers and they are usually celebrities. They have more reach than micro-influencers, but you won’t get the same level of engagement.
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God is a woman. Thank u, next 💜💋 • • • • • • • • • #arianagrande #arianagrandestyle #godisawoman #sweetener #thankunext #arianagrandefans #giaw #arianators #makeuptutorial #makeup #sweetenertour #piggysmallz #arianastyle #arianaarmy #celebrityfashion #instafashion #fashionblogger #fashioninspo #fashionista #stylegram #styleblogger #jamescharles #fashionphotographer #photoshoot #makeuptransformation
Notice how this influencer engages with her followers in the comments section, and compare this to macro-influencers such as the Kardashians. Sure, you can comment on their photos – along with thousands of other Instagram users – but don’t expect them to respond. Most macro-influencers get paid by major brands to promote their products for thousands and thousands of dollars.
If you are planning to explore paid partnerships, take note of Instagram’s paid partnership tool to conform with the FTC’s Endorsement Guides.
Hashtags can make or breaks posts. Using relevant hashtags enables you to reach users within your target market who are not yet following you, thereby giving you the opportunity to grow your following. When it comes to hashtags, keep in mind the following:
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⭐WHITE HOT CHOCOLATE✨💕 with a pink topping. So gorgeous and cozy #dreamy #hotchocolate . Isn't there anything better thank a hot chocolate on a cozy weekend day? This was created by the amazing Virpi from @vanelja I love her food creations. I wish I could have this white hot chocolate in front of me. It looks so delicious and cute. ♨️✨ . . . . . . #inapiration #picoftheday #breakfast #vegan #pink #snack #gesundessen #fitnessfood #comfortfood #healthyfood #healthychoices #rawfood #plantbased #healthy #hclf #carbup #eatforabs #eatclean #foodblogger #motivation #letscookvegan #beautifulcuisines #bestofvegan #vegansofig #whatveganseat #thrivemags #bbg
Although there’s no way to know how Instagram’s algorithm works, let’s be on the safe side and place hashtags in the caption.
Instagram stories, when used properly, are a great way to boost engagement, and Story Highlights are even more powerful. Story Highlights allow you to categorize Instagram stories so your followers will have easy access to them, even when the original story has disappeared. Story highlights are located strategically between your bio and your posts, so customizing the icons is a great way to attract followers and increase engagement.
This makeup retailer made wonderful use of story highlights by categorizing them properly. If you scroll to the right on their account, you can see more story highlights by brand and also one story highlight for makeup tutorials.
Instagram’s question sticker feature allows you to interact with your followers in a different way. The feature’s primary use is for your followers to ask you questions by tapping on the sticker. You can then respond to a question by tapping on it. Here’s how writer Jarett Wieselman used it:
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[ @jarettsays + Instagram Stories ] 🌸. . . . #emilybett #emilybettrickards #felicitysmoak #overwatch #olicity #arrow #oliverqueen #setlife #beautiful #teamarrow #flash #legendsoftomorrow #dccomics #bellomagazine #womensupportingwomen #instagram #instagramstories #emilybettedit #emilybettrickardsedit #dc #theaqueen #johndiggle #stephenamell #sidekick
You can also mix it up a bit by asking the question using the sticker so your followers can answer it. They can even reply as many times as they want, thereby increasing engagement. While you’re at it, explore the emoji slider and the polling sticker as well in order to get your followers’ thoughts on certain issues, or to simply get their attention.
While the tactics above make use of connections and Instagram’s features, these methods are the classics – they have been proven, tried and tested by almost all influencers. Without these tactics, you will find it difficult to grow your Instagram into what you desire it to be.
Keep your photos and captions attractive, descriptive, and interesting. Instagram is first and foremost, a photo-sharing app, and people go there to look at pictures that tell stories. If your photos are not interesting, chances are people aren’t going to engage on it. Check out this video on how to create great content on Instagram:
For growing Instagram accounts, the best contents are those that invoke emotions, so think about your audience while creating your posts. CTAs (call-to-action) can also be effective, but use them sparingly to avoid looking too needy.
Users who preview your account will most likely look at the number of your followers. The more followers you have, the more they’ll be impressed, and the more they’re likely to follow you. Buying Instagram followers can give you enough credibility to impress your target audience. However, you need to choose the right provider that offers organic services. Before buying anything, do your due diligence by researching and reading the reviews on our site.
Be consistent in posting content. You don’t have to post five times a day, just make sure that you follow a schedule and that you post at times that are proven to drive more engagement. This depends a lot on the people you want to reach out to, so it is important that you know your target audience.
Instagram is all about interacting with other users. If you don’t interact with your followers, chances are they are going to unfollow you sooner or later. You need to build a relationship with your followers and the only way to do this is by engaging with them. Take time regularly to just scroll through your posts and reply to comments. If Wendy's, one of the biggest fast food chains around, has time to reply, so do you:
You can go as far as checking out a follower’s profile and liking their posts. If the situation calls for it, you can even swap DMs with your followers to get that next level of engagement.
Whether your goal is to drive more sales to your business, or to become an Instagram influencer, the growth tactics discussed in this article can help you attract more followers and increase engagement.
Take advantage of Instagram’s features such as story highlights, stickers, and hashtags, and be on the lookout for more features that Instagram will roll out in the future. Don’t hesitate to reach out to micro-influencers within your niche – you’d be surprised at how many of them are willing to help out.
Finally, don’t skip the classic Instagram growth tactics – post great content regularly, create a good impression, and take time to engage with your followers. If you don’t have great content to start with, you will find it difficult to grow no matter how many hashtags you use, or how attractive your story highlights are.
Date: November 30, 2018 / Categories: Follower Tactics, Marketing, Tips, / Author: Rich Drees
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