The people over at Instagram have been very busy launching a variety of exciting features that improve the interface of the platform lately. With their latest update, Instagram users will have a very easy way to share the photos or videos they have been @mentioned in by others using Instagram Stories.
Instagram’s efforts to bring a new look to the platform have not gone unnoticed. I’m sure many users will appreciate the fact that whenever someone mentions them in an Instagram Story that they can now share it as their own Instagram Story with a simple tap. Here’s how the process goes:
You will then be taken to the Instagram Story editing phase where you will find the same traditional format for creating Instagram Stories.
Okay, so step one is being mentioned in an Instagram Story and receiving a notification in the Direct messages thread:
The second step is clicking on the “Add This to Your Story” option. From there, you will be taken to the editing phase of the existing Instagram Story:
From here on, things are pretty much the same as with the conventional Instagram Story, except you will have additional editing choices:
The update is available for both iOS and Android users as a part of the Instagram version 48 update.
Nothing works better than content created by users and consumers about a brand or a product. That is why this update will be particularly useful for brands and influencers, whose success relies on their followers engaging with their content.
Brands, influencers, and aspiring Instagrammers can share Stories which mention them in an instant. This action can be driven with calls to action, such as “Appear in our Stories feed by tagging us, the best 5 will be shared on our page!”
Brands like GoPro have been reposting user-generated content as a marketing strategy for a long time. This update, allowing them to share Instagram Stories about their brand very quickly, will be gladly welcomed. It is another great move by Instagram to keep brands and influencers active on the platform.
Instagram is on a roll. They’re constantly refining the platform and adding more useful updates and functionalities that are aimed to improve the user experience. Other recent and notable updates on Instagram are:
Other than the “Mention” update, Instagram is apparently working on new features that might be released soon. With these types of moves that aim to make it easier for Instagram users to engage on the platform, Instagram is cementing its place as a top social network.
Date: June 8, 2018 / Categories: Engagement, Follower Tactics, / Author: Rich Drees