In a perfect Instagram world, all you have to do is post an amazing content and everyone would come like and share it. But the world is not perfect and a great picture is not all it takes to get engagement. And even though Instagram’s algorithm makes it possible for a highly-engaged post to stay on top of your follower’s feed, it’s not always easy to engage users with your post.
Attracting a highly engaged following on Instagram is every marketer’s dream. And why not, it’s the ticket to gaining more followers, and likes and shares which all may lead to sales and money in your pocket!
Image credit: Mobile Marketing Watch
So here are a few tried and tested ways of gaining Instagram likes and shares based on current statistics. I’ve included a few good examples you can steal to jumpstart your campaigns.
The best time to post on Instagram is when a lot of people are on it checking their feeds. According to an analysis of 61,000 posts by Instagram marketing platform Later, you'll receive the most likes and comments on Wednesdays and Thursdays.
Their recent research also shows that most marketers in 2018 find lunchtime, between 11:00 AM to 1:00 PM, and evenings, from 7:00 PM to 9:00 PM, are their best times to post on Instagram.
However, just because it’s their most engaged time doesn’t mean it will be yours too! Your followers are different from their followers, and your time zone may be different from theirs.
In other words, you should still determine your own best time to post and just use these as a guide. Be sure to check your stats and watch your engagement to determine the best time for you.
In general, you should follow the time zone most of your followers are in. And remember, Wednesdays and Thursdays are most active. So avoid posting on Sundays and post important updates on Wednesdays and Thursdays only at lunchtime (11 AM – 1 PM) and evenings (7 PM – 9 PM) or “your” best time.
The use of influencers in marketing is one the newer Instagram strategies. Just from being associated with Instagram influencers— those with followers in the thousands and millions— can give your sales a boost because they are seen as more authentic by the consumer who hates the slightest hint of advertising.
In fact, a study shows that brands make $6.50 for every $1 spent on influencer marketing. No wonder they're so in demand on the platform these days.
By collaborating with influencers, you’ll also benefit from having their own followers see your content or hear about your brand. All these will bring in more likes and shares and maybe even new followers to you!
Try doing an Instagram Takeover. It’s one of the few most effective organic ways of building followers and increasing engagement on Instagram.
Marketing company Kuno Creative once experimented with a takeover strategy using their employees instead. They found out that their average engagement rate increased by +17.14% through the employee takeovers.
Image credit: Kuno Creative via Instagram
You can maximize results of your takeovers or in fact any organic campaigns even more by buying Instagram followers. When you appear popular on the platform, not only will you seem influential yourself, but people will also want to follow you.
More and more people spend more time watching videos on the platform. Data confirms that the time spent by users watching videos on Instagram is up more than 80% year over year. Brand Network also reports that from the fourth quarter of 2015 to first quarter of 2016, the number of video ad impressions on the network doubled.
With Instagram videos ads looking and feeling more like a regular post than an ad, it's easy to see why. Find out how videos ads may be right for your brand and consider running a video ad today.
Take your inspiration from brand's like Squarespace. They wisely used captions on their ads , enabling them to reach their audience even when the video is muted, which turned out to be quite a lot. Remember how Facebook proved that people liked watching videos on mute? They’re non-intrusive and require one less click to consume.
Image credit: My Memes
Hashtags can do a lot of things for your brand. Not only can the use of hashtags raise awareness of your brand or target new markets for you, hashtags can also help you gain more likes and shares.
Statistics show that using at least one hashtag increases engagement by 12.6%. Use the hashtag for your campaign or use a branded hashtag. Using branded hashtags also helps you promote your brand and encourage your customers to use the same when posting about you or your products. This can help you build user-generated content for your brand.
One of the best hashtag campaigns of all time that generated (and still generating!) content from users is the Coca Cola’s #ShareACoke. The campaign worked because it combined the appeal of personalization and connecting with friends all at the same time.
Image credit: mr.wyatt_203 via Instagram
With a brand promotion like this, you’ll end up with more followers too! Buy Instagram followers in conjunction with an organic campaign like this to maximize the effect. Make sure you only buy quality followers though. Quality Instagram followers look and behave like real followers. They have a real-looking profile, post like real people and have followers that look real too!
Use Instagram’s geo-tagging feature to increase post engagement. By tagging the location of your business, your posts will be seen not just by your followers but anyone looking for your kind of business in their area.
Statistics back this up. Instagram posts that include a location receive 79% more engagement than posts without.
Image credit: sprout social
Instagram’s algorithm values posts that get a lot of engagement. This is why getting likes and shares for your Instagram posts is crucial to ranking high on the platform. Posts that get a lot of engagement will show more on your followers’ feeds and that shows what you have to offer to good advantage.
You can promote your products and your brand more, and even gain more followers in the process. Getting more likes and shares also results in more likes and shares!
So go ahead, try the tips outlined here and be one of the top brands that rule the world of Instagram!
Image credit: giphy.com
Date: February 9, 2018 / Categories: Buy Instagram Followers, Buy Instagram Likes, / Author: Chell