With marketers clamoring for social media influencers everywhere, it’s no wonder everyone wants to be one in their chosen niche. How do you become an leader in your industry, though? Or actually, how do you become an influencer at all?
There are three things that will solidify you as an influencer: a high following, solid credibility, and substantial authority. This trifecta will build your social importance and make you a forceful marketing partner for businesses or a leading brand in your industry.
On Instagram, influencer marketing is the growing trend with micro-influencers recently taking the lead. These thought leadres are the small-scale equivalent of their larger counterparts who have hundreds of thousands or millions of followers. Whether micro-influencer or macro-influencer though, these people command a big following, credibility and authority.
Anyone can be an influencer and if you’re looking for inspirations or marketing strategies to “borrow” to become one yourself, this post is for you. Below, we’ve listed down some of Instagram’s rising micro and macro influencers in their own niche and what they’re doing on the platform that makes them the marketing leader that they are.
Anja Rubik is a popular Polish model who posts, in between fashion and beauty photos, local protests she supports and causes she believes in.
Her latest posts shows her opposition to Poland’s government’s decision to drop sexual education from school curriculums in favor of family values.
With her 902 thousand followers, it’s easy to see how her stand on the subject, which she tagged #sexedpl, took a life of its own and became a full-blown campaign in Poland, supported by other popular celebrities.
Image credit: Anja Rubik via Instagram
This involvement in controversial subjects may be the reason why she’s continuously gaining a strong social media following. If you want to take this route, we recommend treading carefully or not at all. Anja Rubik has the advantages of being already popular with loyal supporters who will no doubt back her up in all her fights.
She has a solid following as an artist whose skill and talent are admired by many and which helped her carved her name in the industry. Her rise on Instagram as a music influencer is proof that when you focus on your craft, success will follow, whether on your SoundCloud account, Instagram or even when you’re broadcasting from another account.
Take a look at how Peggy Gou took over Beatport’s Instagram just recently.
Image credit: Peggy Gou via Instagram
If you want to be an Instagram influencer who gets invited for takeovers, a hot marketing tactic on Instagram, grow your following but stay focused on what you have to offer as a brand.
There is no better platform to showcase your creativity and photography skills than Instagram, home of beautiful photos. So if you’re a picture jockey like Mike Kus, know that you’re in the perfect place to gain followers for doing what you do best!
But having great photos is not all it takes to get noticed on the platform, beautiful imagery is really the first step to gaining plenty of followers on Instagram. Mike Kus’ feed showcases exactly why he currently has 833 thousand followers on his account.
Image credit: Mike Kus via Instagram
So take pictures from your heart. Believe in your talent. Then learn some photo editing tools you can use to promote your creation.
She provides inspiration for housewives, mothers, and all of her 46.6K followers, proving that you don’t need to be in your 20s to be an influencer in fitness and health.
Look at how her Instagram posts inspire.
Using plenty of hashtags is a good Instagram practice!
Image credit: Amy Mandelbaum via Instagram
According to Marta Kulesza, she’s traveled around the globe since she was 18, but it was only a few years back when she discovered her love for photography that she started documenting her travels and then posting them on Instagram. She has amassed 27.2K followers since!
If you want to be an influencer in the travel industry, having a good knowledge of photography will help. After all, you need to be able to show, in the best possible way, interesting, unique, and obscure places in the world. That’s how your pictures are going to attract attention and give you a larger following.
It may be worthy to note that Marta Kulesza also maintains a travel blog where you can find links to all her social channels. On her Instagram bio, her blog site link is also indicated.
Are you cross-promoting your Instagram in all your social channels? If not, it’s time to do so!
Image credit: Marta Kulesza via Instagram
Tiffany Cromwell is an Australian road cyclist who is a member of a professional women’s cycling team and who has competed both on national and international levels.
She has 54.9K followers on Instagram where she posts pictures of her cycling in the country, the forests, mountains, and others. She posts regularly and she posts often— sometimes twice in a day.
Image credit: Tiffany Cromwell via Instagram
Posting consistently is a good growth tactic that obviously works for Cromwell. A simple marketing practice like this can help you expand your audience. Consider buying Instagram followers, as well, and boost the results of any of your organic follower campaign.
You want to buy quality Instagram followers only. Quality followers look and behave like real people. So when you’re ready to buy, do some research and get them from reputable providers and get your money’s worth.
Vegan couple, Libby and Marcel are full-time travellers who show their love for plant food by posting delicious and exotic dishes they find in their travels. They also have a YouTube channel where they not only give travel tips but also show people the best places to eat around the world.
With 16.6K followers on Instagram and 6.7K subscribers on YouTube, they are clearly influencers in their own right. Just look at their Instagram feed and you can tell why people love following them.
Image credit: Libby and Marcel via Instagram
A combination of luck and practical knowledge of the workings of Instagram as well as other social media channels will help you succeed and become a social media influencer.
For individuals, this means sponsorships and financial opportunities. For brand influencers, it means being the leader in the industry. For both, it means being on the top of your game, relevant and successful!
So continue working on your Instagram channel and apply marketing techniques that will surely build your following, increase your credibility, and make you an authority in your field. Start today!
Date: December 21, 2017 / Categories: Buy Instagram Followers, Buy Instagram Likes, / Author: Chell