All About Instagram’s Search and Explore and How to Get Featured
Fast forward 7 years after its launch, Instagram single-handedly changed the course of digital marketing for brands both big and small.
Brands who are on Instagram all aspire to land a feature in the coveted Search and Explore page to help them reach out to more engaged users.
Instagram has spawned into an influencer in itself, defining how brands conduct marketing online and offline.
Being featured on the Search and Explore page can earn a brand a whole lot of exposure, but how do you do it?
Find out everything there is to know about Instagram's Search and Explore page and a few tips on how to land a spot among the biggest and brightest stars (or accounts!) below.
What is Search and Explore
Instagram's Search and Explore tab is where you can find some of the best performing posts based on who you follow and what you like.
Posts on the Search and Explore tab are curated based on the hashtags used in the caption. As mentioned, only posts that get alot of engagement make it to this page on Instagram.
Being featured on this page can help brands like yourself connect with highly engaged users within your niche.
Aside from landing a spot and connecting with thousands of highly targeted users, you can also use the Search and Explore tab to learn more about your ideal followers, conduct competitor analysis and a whole lot more.
How the Search And Explore Feature Works
To access the Search and Explore tab, all you have to do is tap on the magnifying lens found at the bottom of the screen.
Image credit: Buffer
On the top half of the screen is where you'll find the search bar. You can use the search bar to find specific accounts on Instagram or discover posts by keying in specific hashtags.
The lower half of the screen is the Explore page. It’s where you’ll find the most trending posts on Instagram similar to those you follow.
Instagram also throws in a few posts that they think you'll enjoy based on the topics you like.
If your post gets a lot of engagement from your followers, it will find its way to their friends' Explore page through a network effect.
How to Get Featured On the Explore Page
Getting featured on the Explore page means connecting with a highly-targeted audience that could turn into potential customers. It not only helps your bottom line but also raises brand awareness – which is always good for business.
Landing a spot on the Explore page doesn't come easy to many people, but coming up with the right strategy should increase your chances.
1. Send Your Location
Geotagging your post increases your chances of being featured on the Explore page and bump up your visibility among users who are within your area.
Geotagging can also help local users find your post without it getting lost in the flood of updates. This is especially helpful if you're trying to drive more attention to your brick and mortar locations.
2. Use Hashtags
Image credit: A Side of Sweet
Using the right hashtag can give your post the exposure it needs to receive the most traction from the right audience.
If you want to increase your chances of being featured on the Explore page, make sure to use highly specific and relevant hashtags. This way, you're putting your post a step closer to the users who can most likely turn into brand evangelists and customers.
Bonus Tip: Buying High Quality Instagram Likes
Social proof speaks volumes on a platform like Instagram. Having a significant number of followers will help attract attention from organic users.
If you have a relatively new Instagram account, consider purchasing a few thousand High-Quality Followers from a reputable provider. Reputable providers offer comprehensive guarantees and warranties that protect your best interest and credibility as a brand owner.
3. Post During Rush Hour
When it comes to social media marketing, timing is everything. To increase your chances of being featured, post updates when your target users are most active on Instagram.
Posting during rush hour increases your post's visibility and can earn you the traffic you need to boost engagement.
Posting during peak hours increases your chances of landing the top spot on the Explore page. Landing on top of search results maximizes visibility and increases your chances of reaching viral success.
Image credit: CPC Strategy
You can use Instagram's native analytics tool to determine when your followers are most active.
Instagram Insights is only available on business profiles. If you don't have a business profile on Instagram, you can always use other analytics tools such as Buffer or Socialbakers.
4. Go Live Once In Awhile
Aside from boosting your visibility and engagement, going live from time to time can also help you land a spot on the Explore page.
Instagram curates and features live sessions from various accounts on the Explore page. Because IG Live is a fairly new feature, Instagram is still very generous about promoting live sessions, so take advantage!
Make Yourself Discoverable
Instagram is a highly-saturated network and getting people to notice you there is no easy feat – so you have to do everything you can to increase your chances.
Being featured on the Explore page is a surefire way to gain more exposure for your business. If you want your post to appear alongside some of the best performers on Instagram, you have to come up with a strategy to bump up your engagement.
You should also buy a few thousand High-Quality Followers from a tried and tested provider. Buying an impressive number of followers will increase your chances of lobbying attention from the right organic users.
Landing on the Explore page doesn't come easily to many users but developing a strategy that will increase your chances of landing a spot among the most popular posts on the ‘Gram is definitely worth the shot.
Date: December 13, 2017 / Categories: Buy Instagram Followers, Buy Instagram Likes, Marketing, Uncategorized, / Author: Mariko
