After in-depth studies of countless pieces of data, marketers found that User Generated Content, or UGC, is one of the most powerful driving forces in digital marketing today.
So powerful and lucrative that they’re calling it social media gold!
Taking full advantage of UGC couldn’t be a more fitting strategy for a high-traffic platform like Instagram. Reposting is a popular posting technique among many brands and businesses, and this platform is perfect for it.
Today, we will be teaching you how you can repost more effectively on Instagram. Check out our rules and tips to help you make the most out of every piece of UGC that comes your way.
Asking for permission is one of the most basic yet often forgotten examples of reposting etiquette that we should all adhere to as strictly as possible.
Reposting a photo without permission from the owner may land you – and your brand – in hot water a lot sooner than you think. This is especially true on Instagram, where people take great pride in what they post and want to see positive results. If you steal their thunder, getting a ton of attention with their photo without their permission, it can work out poorly for you.
Reach out to the owner of the photo through direct messaging or through the comment section on their post. If you’re a brand they truly love, we’re sure they’ll be happy to lend you their photo.
Social media sites like Instagram have indeed made posts more shareable, but that doesn’t mean we should go around grabbing every photo in sight without asking for permission – that would just be rude.
Neglecting to mention the owner’s name or user handle in the caption is almost as bad as claiming the image as your own.
Be a responsible reposter and include the name of the original owner in the captions – this is a surefire way to solidify your relationship with your followers.
An easy way to repost an image is by taking a screenshot of it and uploading said image to your feed as you would a normal post. You can also use an app, which is explained below.
If you’re using an iOS device, press down on your home and lock button at the same time, Press and hold until your screen flashes and you hear a click, which tells you you’ve successfully taken a screenshot.
On an Android device, you can usually take a screenshot by simultaneously pressing down on the sleep/wake + volume down button.
This is a fairly common practice:
Image credit: Hubspot
Before uploading, you can resize and edit the image as you please.
Below are some of the more popular apps you can use to repost images using any device – including your browser on your desktop/laptop.
If you want to gain more attention for your reposts and grow your following more quickly, try buying Instagram Followers and Likes to augment your content strategy. This will make your posts and profile seem more popular, which will draw in authentic users who won’t be able to resist seeing what all the fuss is about. If they like what they see, they’ll stick around.
There aren’t many rules to responsible reposting so be sure to take them to heart and follow them religiously.
Rei is a known outdoor brand whose feed is rich with UGC. They manage to collect plenty of posts from their customers because they know how to follow the rules.
Don’t be a rogue reposter, failing to follow the basic rules can deal a serious blow to your reputation.
If you want to accumulate a good amount of UGC, you have to encourage submissions from your followers and existing customers.
WorkHardAnywhere is an app that helps freelancers and creative individuals find the best working spaces in their area – and their feed is almost 100% user-generated!
Being encouraging can help you build a repository of user-generated content that can help you sustain your campaign for as long as possible.
Editing too much to the point where the post becomes unrecognizable to the original owner is going overboard.
Buffer knows how important it is to keep the integrity of the original image as intact as possible when it comes to user-generated posts.
Buying yourself an impressive amount of high-quality likes and other social signals should be enough to help you gain the right attention for your campaign, as long as you have some quality content to back it up.
Once people begin to take notice of the traction your UGC is getting, their interest about your brand will certainly be piqued.
When purchasing high-quality Instagram Likes and other social signals, be sure to avoid the scams and trust only tried and tested providers. The companies on our Top Providers list have been proven to offer superior service quality, prompt customer support, and comprehensive guarantees.
GoPro is a brand that gets a lot of attention on Instagram from the stunning images on their feed that were uploaded by their users. Their social proof (their reputation on the net) draws people in, encouraging them to check out their posts based on the number of likes alone.
Hashtags are such a crucial component to a post’s visibility and virality. If you want your posts to reach as many people as possible, make sure to include relevant and brand-specific hashtags in your captions to get your name out there.
Aside from using fun and relevant keywords, Hootsuite also uses campaign and brand-specific keywords on their Instagram posts. Their #IWorkFromHere campaign was met with enthusiasm by their followers and as a result, Hootsuite received a lot of attention from Instagram users across the globe.
We're happy to announce that we've selected the #HootSwag winner of #IWorkFromHere's first week! Congratulations @sgdsm515! Special mention to users @bellecowgirl, @kellierose914, @michelleandbrookeshop, @kenfen_95 and @happy2balex! Thank you to everyone who have shared their photos so far! The competition is still going and you can still enter for a chance to win the Grand Prize of two flights anywhere in the world. We will have more Swag to give away as we select a new winner for each week's theme; this week's theme is "Outdoors". We look forward to seeing all of your #IWorkFromHere photos!
Reposting is a great way to build your reputation and further your reach on Instagram. In this world where digital branding on social media is of the utmost importance, you simply can’t afford to be behind on this trend.
The great thing about reposting is it’s extremely easy to do. There are only two basic rules you need to strictly adhere to and there are several ways you can go about sharing your collected UGC – if you have enough material to choose from, you can even make reposting a regular addition to your content calendar, like some of the examples above.
If you want your campaign to reach ultimate success, buy yourself an impressive amount of high-quality Instagram likes and other social signals from a provider you can trust. This will definitely help you reach out to more users by piquing their curiosity and encouraging them to click on over to you.
Make reposting a habit and you’ll soon have a robust Instagram feed that will vouch for your credibility as a business.
Date: June 7, 2017 / Categories: Guide, Marketing, / Author: Mariko