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Master the Latest Instagram Trends to Boost Your Campaign

With 400 million daily active users, up from only 300 million seven months back, and with a solid financial backing by Facebook, there is no doubt that Instagram’s popularity will only continue to rise.

Businesses are taking advantage of this popularity. In fact, it’s estimated that 70.7% of all US companies will be on Instagram this year. Instagram is also globally popular with users, 80% of which live outside of the US.

With plenty of users and businesses on the platform, Instagram is definitely here to stay. Don't be disheartened though, if you're just starting out and you're already feeling the competition. You can still catch up by buying Instagram Followers and hitching your wagon to some of the latest industry trends.

Kickstart your success by buying Followers from the top providers on the net, who can help you grow your Instagram following quickly. Then, monitor trends on the platform to stay relevant and attract more followers.

Staying up to date with the latest trends on Instagram can be challenging, but being as knowledgeable as possible will help you utilize trends effectively in your campaigns. Here are some Instagram strategies to boost your campaigns and outshine the competition.

Instagram Shopping

From a visual marketing perspective, Instagram has massive appeal especially for brands whose products can easily be showcased with a captivating picture. So there are quite a lot of companies using the app to display their merchandise and entice customers to make a purchase.

Previously, Instagram launched ads with a “Shop Now” button. Now it’s even easier for brands to sell on the app. With the intent of making a better browsing – and shopping – experience for users, Instagram is testing shop tags on photo posts. Users will now be able to check product details and shop directly from photo posts, all without closing the app. The shoppable tags are not intrusive and will only be visible when you tap the tag button.

Image credit: TechCrunch

While Instagram Shopping is still in its testing phase and only available to a handful of bigger brands, right now you can use third-party tools so your followers can still check out your products and buy right from their feeds. That, or you can set up an Instagram Ads account, at least until Instagram rolls out the shopping feature to all.

To make sure you don’t miss it, go ahead and switch over to a “Business Profile” if you haven’t yet.

Instagram For Business

Business Profile

The Business Profile, as mentioned above, is part of Instagram’s Business Tools feature set that brands can switch to so they can use their Instagram profile to better augment their business. Business Profiles come with a variety of features that let you connect with your audience more easily and directly.

Image credit: Instagram Business Blog

You can add a phone number, location and email on your profile so customers can reach you directly, and they won’t have to worry that you might miss the comment they left on your post.

Insights and Promotion

Having a Business Profile also gives you access to your page stats so you can see how your posts are performing. The Insights feature will give brands valuable information about their followers’ behavior and demographics.

This tool will help you analyze which posts performed poorly so you can quickly make adjustments to your campaign. You can see which posts performed best, and then you can turn those popular posts into ads right within the app.

If you're serious about making Instagram one of your sales funnels, you should get verified as a business account so you can take advantage of all these marketing-friendly features immediately.

Instagram Stories

Instagram Stories are 10-second videos and photos that disappear after 24 hours, a bit like the Snapchat model. They do not appear on your profile, and they counter oversharing on the platform because it allows users to put together a collection of photos or video clips in one single post.

The feature allows you to share as much as you want without worrying about your posts overcrowding their followers' feeds. It's meant for everything that’s going on “in the moment,” so you’ll have opportunities for perfect photos on one side and candid, more genuine photos or videos on the other.

Image credit: TechCrunch

This balanced environment of raw and processed imagery makes Instagram an ideal place for brands to be “formal” on the storefront but approachable on all others, so a deeper connection with the audience can be formed.

Engagement is also high with Additionally, the most viewed Instagram Stories are from businesses<. These are just some of the most compelling reasons why you should use Instagram Stories. There are several ways you can post an Instagram Story: Live, Normal, Boomerang and Hands-Free. Once you’ve learned how to use Instagram Stories, you can decide which one is best for you.

Instagram Takeover

Another practice widely prevalent on Instagram these days is the Takeover. An Instagram Takeover is when you temporarily turn your account over to an influencer in your field, and that influencer takes over posting on your account for a period of time.

The guest should be a powerful influencer, someone with a strong personality and following of his own. Pick someone whose reputation aligns with your brand values. Take a look at how Self Magazine collaborated with one of their cover stars for an Instagram takeover.

Image credit: BrandDrivenDigital

The goal of this collaboration is for both the brand and the guest to grow their followers and influence. Your brand will be able to reach a new audience (everyone who’s interested in your guest), and the same goes for your influencer, who will become better known among your followers.

You should know that buying Instagram Followers will help you become an authority in your field and an influencer yourself. When you buy Followers, what you're really buying is not the Follower count but the powerful social proof that comes with it.

Social proof is what makes other users follow you – you appear popular because a lot of people are already following you, and this encourages other people to check you out as well. It's a marketing technique used by many and one that you can use too, in a way that appeals to Instagram users.

Stay Relevant!

Stay current and relevant by keeping abreast of the many changes happening on Instagram, and what trends others are using with great success. Social media is a dynamic world where you can get ahead of your competition by being dynamic yourself.

Follow the trends, and don’t be afraid to try new things to create trends yourself. Always be willing and ready to change. That way, you’ll stay connected with the ever-changing social media world and you can always improve your Instagram marketing campaigns.

Don’t be the dinosaur that got left behind!

Image credit: Polination

Date: May 1, 2017 / Categories: Buy Instagram Followers, Marketing, Tips, / Author: Omar Samtra


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