Visual marketing has really taken off in the past year. With 50 times more engagement compared to other social networking sites, Instagram has quickly become the best platform for most businesses to carry out their visual marketing campaigns.
Because consumers are using the internet to influence their purchasing decisions, it’s all the more important for brands to develop a strong presence online. Building a relevant, engaging, and rewarding online presence isn’t easy for most businesses but there are several companies out there that you can learn a whole lot from.
Below are some of the best performing brands who are using Instagram to kick ass and make sales. Take some inspiration from these rocking ads and incorporate what you learn into your very own campaign, ASAP!
In case you haven’t heard, social proof is all the rage on the internet – and nobody knows it better than the brand Spring.
Image credit: @spring
Spring’s Instagram feed is filled with stunning and editorial-like images, but they switch things up with posts featuring rave reviews they’ve received from some of the biggest names in the fashion industry – such as Vogue.
You can recreate this success in your own little way by featuring some of the rave reviews you’ve received from your customers. Positive recommendations from past customers instantly increase your appeal to your prospects, which increases your chances of being their brand of choice for their next shopping needs.
You’d think that a brand such as the New York Times would be well above social media marketing, but a quick review of their Instagram feed will tell you otherwise.
They know how to use nostalgia to their advantage. In the post shown below, they featured a simple, black and white image of Chuck Berry and his famous Duck Walk, taken back in 1971.
#regram from @nytarchives | In October 1971, our photographer Donal F. Holway caught Chuck Berry doing his famous #duckwalk during a performance at the Rock ‘n’ Roll Revival concert at @thegarden. With his indelible guitar licks, brash self-confidence and memorable songs about cars, girls and wild dance parties, #ChuckBerry did as much as anyone to define rock ’n’ roll’s potential and attitude in its early years. On Saturday, he died at the age of 90. “While Elvis Presley was rock’s first pop star and teenage heartthrob,” writes our pop music critic Jon Pareles, Chuck Berry “was its master theorist and conceptual genius, the songwriter who understood what the kids wanted before they knew themselves.” His #rocknroll was a music of joyful lusts, laughed-off tensions and gleefully shattered icons. And the duck walk? On film and in concert, he dazzled audiences with the guitar-thrusting strut, which involved kicking one leg forward and hopping on the other. How did Chuck Berry become a rock ’n’ roll mastermind? Visit the link in our profile to listen to our Popcast. #tbt
The post shows Mr. Berry mid-duck walk, which makes for a striking image that will surely elicit some memories from the older segment of their audience. This post has gained over 12,000 likes, and massive amounts of engagement from Chuck Berry fans and music lovers.
When coming up with Instagram posts, make sure to be on the lookout for striking images that elicit a memory or emotion. This is one of the oldest yet most effective tricks in the marketing playbook.
If you’ve been on Instagram lately, you might have seen a few of HTC’s latest carousel ads. This type of ad allows brands to feature a series of photos that can be viewed by swiping.
HTC took advantage of this latest ad feature and used images that are bursting with color that are a sight to see on anyone’s feed.
Image credit: AdEspresso
You can achieve the same results by paying more attention to the quality of the images you put out. Using striking and colorful images that are still aligned with your branding goals can help gain the attention of more Instagram users.
We all know how tedious job hunting can be. Monster is a platform that connects job-seekers with potential employers, and they know how to strike a balance between informative and entertaining.
Aptly named Resume Gaps, this animated ad managed to receive over 45,000 views within a span of days.
Image credit: @monster
What did Monster do to achieve such an engaging ad? They tuned into the problems and issues being faced by a majority of job seekers out there and used their creative juices to come up with a brutally honest yet hilarious GIF.
Don’t be afraid to use a bit of humor on your ad because Instagram users love to have a good laugh.
Also, don’t be afraid to use other visual marketing materials for maximum entertainment value. You can learn a lot from some of the most brilliant video ads on Instagram.
Chambord is a very fancy high-end liquor brand who knows how to craft a visually-stunning ad that makes Instagram users stop in their tracks.
This brand pairs aesthetically-pleasing posts with a powerful marketing tactic known as loss-aversion. They released a liquor especially for Valentine’s day and they made sure everyone knew that it was only available for a limited time.
Image credit: @chambordchannel
You can create your very own advertorial and instantly increase its appeal by using the tried and tested loss-aversion technique. Come up with amazing promos and deals that are only available for a limited amount of time to make followers feel like they’ll miss out if they let it pass.
Blinkist has a deep understanding of their prospects and as a result, they are able to come up with highly relevant and engaging Instagram ads that speak to those who want to read a book but lack the time.
Image credit: @blinkist
They also supplement their images with nice geometric shapes that convey symmetry and conformity. By combining stunning images with relevant copy, it seems like this brand knows how to take persuasive marketing to a whole new level.
Take inspiration from Blinkist and take the time to write persuasive copy that resonates with your prospects. You can also increase the appeal of your posts by purchasing high-quality social signals, such as Instagram likes and followers, that will boost your credibility tremendously.
When you buy high-quality social signals from a reputable provider, they’ll look as real as authentic users. This is a fast and efficient way to boost your social proof without overly exhausting all your marketing resources.
Only go with a provider that has been tested and proven to provide services as advertised, such as those mentioned on our list of the top providers, to avoid being scammed.
Method Home sells eco-friendly cleaning products. This company knows how to turn chores into art on Instagram with their mesmerizing GIF ads, like this one:
Image credit: @methodhome
Through their animated ad, Method Home was able to capture the feeling everyone has about facing a dirty stack of dishes on a Monday morning. They also used a creative hashtag, aptly named #fearnomess, to increase the appeal of their post even more.
Method Home also made their post even more engaging by asking their followers to participate by commenting and tagging their friends, for a prize – which helps them reach even more people.
You can achieve the same results by
Hubspot isn’t afraid to drop names to gain social proof points from their followers. Last year, they held a summit called INBOUND 2016 where they had the most trusted leaders in the digital marketing spectrum, and of course it was featured on their Instagram account.
Image credit: @hubspot
This made their post appear more enticing, and it could easily compel aspiring digital marketers to sign up – and they managed to do this without even having to put their logo or their name within the actual image.
If you are collaborating with an industry mover and shaker within your niche, be sure to let everybody know! This is not only a great cross-promotion opportunity that can introduce your brand to their followers, it’s also a quick way to massively improve your credibility.
We’re sure you know how colors play a vital role in marketing. EatSprig is a food delivery app that makes good use of color association within their ads.
They make sure that the color composition of most of their images are primarily composed of hunger-inducing hues to make you want to have food delivered right now.
Image credit: @eatsprig
One look at those colorful salad bowls will definitely encourage anyone to check out EatSprig. Treat your photos with the same level of care, taking the time to take attractive photos of your product that are strong enough to make people want it – and want it bad.
Ads that work come from companies and brands who invest a good amount of time building a comprehensive buyer persona. This gives them the information they need to craft creative and relevant ad posts.
Clearly, the brands featured in today’s blog know exactly how to stop Instagram users in their tracks. You can recreate their success by following some of the tips we mentioned above.
Remember, you can invest in high-quality Instagram Followers and other social signals that can also help you gain massive credibility, and increase your appeal to a lot more people – as long as you go with a reputable provider.
If you have a reputation to build or keep, it’s best that you stick with a provider who delivers as promised. Choose only from our reviewed list of providers that have been proven to provide exceptional and reliable social media boosting services.
From there, constantly find ways to connect with your prospective followers and customers. Continue doing so and you’ll stumble upon some winning ads in no time.
Date: April 14, 2017 / Categories: Buy Instagram Followers, Guide, Marketing, / Author: Mariko
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