When Instagram finally introduced the option to post videos in 2013, you could only record from your phone. Videos were limited to 15 seconds long.
Three years later, Instagram users can now upload videos as long as 60 seconds, the platform has 600 million active users per month, and the time spent watching Instagram videos has grown by 40%.
Now, a ton of brands and businesses are using video on Instagram to aid their marketing strategies. Frankly, a lot of them do it really well. They use the platform to engage with their customers and fans, express their brand stories and personalities, and simply show their creativity.
If you want to really reach your target audience, invest the time it takes to make awesome, creative video content. Take a close look at the following brands who excelled on Instagram, using clever videos to capture their audiences.
Video Ad Type: Showcasing New and Current Products
Ben and Jerry’s came up with a creative way of showing the main ingredients that make up their ice cream. This product announcement also showed off the brand’s personality, which is fun and inviting. The length and the playful tone of the video are perfect for Instagram advertising.
Ben and Jerry’s did another video listing their top 10 global flavors, which garnered more than 150k views. The winner? Cookie dough, of course. This ice cream company invests in their videos to showcase their products, and in 2016 alone they generated a total of 4M video views!
Video Ad Type: Fun But Useful Product Example
Here’s a great example from Ikea of a video product showcase with humor. One of the best things about this ad is that it wasn’t product-centered, at least until the end when it all comes together.
Instead of focusing on the anti-slip mat, it showed how consumers will benefit from the product as they go about their lives. In this video, as a consumer, you get to see the brand personality of IKEA and how they can provide value to their customers.
Next time you want to showcase your product, think about how you can add a touch of humor.
Video Ad Type: Educating Customers, Providing Information
BuzzFeed’s most viewed Facebook page is Tasty, and it’s doing fantastic on Instagram as well. In January of 2017 alone, it has generated over 43 million views. They also take advantage of the Instagram stories feature, updating it regularly.
Their videos are fun to watch, helpful, easy to share, and simple. The music they use is also a bonus, it puts you in a light, relaxed mood.
WEEKDAY MEAL-PREP TURKEY TACO BOWLS #tastyfreshfriday Servings: 4 INGREDIENTS 2 tablespoons oil 1 red bell pepper, sliced 1 yellow bell pepper, sliced 1 large red onion, sliced 1 teaspoon salt 1 teaspoon pepper 1 pound ground turkey 1 1-ounce packet taco seasoning 1 28-ounce can diced tomatoes, drained 2 cups cooked rice 1 can black beans, drained and rinsed 1 can corn 1 jar salsa 1 lime, sliced into wedges Cheddar cheese Fresh cilantro, for garnish PREPARATION Heat oil in a large skillet over medium-high heat. Add the peppers and onions and season with salt and pepper, to taste. Cook, stirring occasionally, until vegetables have softened. Remove from pan, set aside. Add ground turkey to hot skillet. Break apart with a wooden spoon to separate. Season with taco seasoning, stir, cooking until meat has browned and cooked through. Stir in tomatoes. Bring to a gentle simmer for about 5 minutes. Remove from heat. To assemble the taco bowls, add a base of rice to 4 food storage containers. Top each with a scoop of black beans, corn, salsa, cheddar cheese, cooked peppers and onions, and taco meat. Garnish with fresh cilantro and a lime wedge. Store in the refrigerator (and enjoy any extras immediately). Can be kept refrigerated for up to 4 days.
According to the creative director of BuzzFeed Motion Pictures, Andrew Gauthier, in an interview with CBS, “We want people to be able to watch the video and feel like they can pull it off at home. We really want to position cooking as this natural thing that anyone can do.”
In a rooftop test kitchen in Los Angeles, they have created more than 500 Tasty videos that have been viewed 14 billion times. The video above shows how to make Turkey Taco Bowls, which alone has garnered more than 3 million views.
Video Ad Type: Collaboration with Brands and Organizations
A recent installment of Star Wars is “The Force Awakens,” and so Lego created an action-adventure video game of it called “Lego Star Wars: The Force Awakens.”
To promote the game, they posted cute scenes from their Lego version of the movie on their different social media platforms, easily capturing nearly 70k views in this example from Instagram.
In January of 2017, LEGO had generated over 1.3 million views on their Instagram videos that month. Of the 16 videos published, their collaboration with UNICEF for the Children’s Rights and Business Principles had the highest video views at more than 177k views and 20k engagements.
Video Ad Type: Showing Brand Consistency
The Canadian outdoor apparel company Camp Brand Goods has their Instagram game down. Not only do they post high-quality content consistently, but they are also steady with their branding whether they post photos or videos.
Instead of focusing everything on the sale, they produce content that showcases the lifestyle that their products are a part of. According to their founder, Leslie McNeily,, “… it’s less about the product than it is about sharing good times. We tend to post an even mix of scenery shots and product shots.”
While they only have a few videos on their Instagram page, they all look great on their page. It shows off their brand consistency with the same vintage faded look like that of their photos, creating a strong impression in the minds of their audience.
Video Ad Type: Showcasing Company Culture
Instagram videos can be the perfect way to present your company's culture. You can show your company values, and what it’s like to be an employee. It’s a bonus for your recruitment strategies as well.
In the video above, WeWork shows snippets of their company’s Christmas party. With people dancing, employees laughing, and people in costumes, WeWork was able to showcase both how they operate and the personalities of their employees. The video also portrays a community vibe which is very fitting for their service, which is providing a co-working space.
Video Ad Type: Inspiring Consumers
Inspirational content has a better chance of going viral or getting shared on social media. To promote their campaign on honoring your body and becoming more human, Reebok posted a perfect video ad that has been shared all over their different websites and social media accounts.
Ben Blakesley, head of social media marketing for Reebok, said that “Yes, we’re in the business of selling shoes. But if that’s all we did, and that’s all we used social for, we wouldn’t be here.”
Ever since they took the quality-over-quantity approach, Reebok went from 2,000 followers to half a million just in two years.
Findings from a study by Cisco say that in the year 2020, 7 trillion video clips will be uploaded, and video will account for 75% of mobile data traffic.
Are you a part of the video revolution?
Instagram is mostly a vehicle for brand awareness, rather than direct sales. Did you know that you can stand out faster on Instagram by purchasing followers and other forms of engagement? This can be a great way to kickstart your popularity on Instagram or any other social media platform. Check out our reviews of Instagram service providers to learn more and find the right one for you.
Bought followers can be a great way to start and keep the momentum going, but you’ll need to supplement that with high-quality content that will attract organic users. Try producing some videos like the examples we have shown above, and you should be able to attract more targeted followers who will become paying customers.
Image credit: Giphy
Date: March 21, 2017 / Categories: Buy Instagram Followers, Case Studies, Marketing, / Author: Pamela
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