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How Much Should Instagram Followers Cost?

“How much should I pay for Instagram followers?” is a common question if you are looking to boost your page and become famous on the site. There are many different methods for attracting Instagram followers, with each having their own costs to consider. Let us help you better know what you need to pay to get the best possible Instagram followers in this guide.

Buying low-quality followers

Having an initial set of followers will help kickstart your campaign and encourage your Instagram page’s natural growth. Low-quality followers are a good here option since they are easier to get and come in sizable numbers to give that initial boost in visibility.

These followers can cost as low as $1 for 120-150 followers, which is a good starting point. If you want larger numbers, here are the packages and prices you can get from two of the popular providers.


  • 500 followers: $7
  • 1000 followers: $11
  • 2000 followers: $19
  • 50000 followers: $49
  • 10,000 followers: $89


  • 500 followers: $7
  • 1000 followers: $15
  • 2500 followers: $39
  • 5000 followers: $79
  • 10,0000 followers: $169

The followers delivered by these providers are of decent quality and would be suitable for that initial push. Check out our reviews for each provider to know more about what they offer.

Things to consider

Even when buying low-quality followers, going for the cheapest alternative is not always the best option. Getting your followers from shady providers likely leads to them being of very poor quality. Having a bunch of cheap fake followers, like the one below, can raise red flags among your followers, and do little to raise your social proof.


When Instagrammers see a swarm of such followers on your Instagram page, you could lose the credibility you have established. There are even other dangers that you should be aware of when purchasing low-quality Instagram followers.

To avoid these risks, don’t let the prices be the only determining factor. Thoroughly review each provider to get an idea of what they offer. See how these features stack up to the prices they have.

High-quality followers that are worth every buck

While low-quality followers will give your Instagram page that initial boost in visibility, getting high-quality followers will take it to the next stage. These followers look almost like actual users, better selling your image as a popular Instagrammer online.


Due to the quality of these followers, they are pricier than low-quality ones. Some of the prices from popular providers are as follows:


  • 500 followers: $9
  • 1000 followers: $17
  • 2500 followers: $35
  • 5000 followers: $49
  • 9000 followers: $89

Audience Gain:

  • 500+ followers: $8
  • 1000+ followers: $14
  • 2000+ followers: $24
  • 5000+ followers: $60
  • 10,000+ followers: $120
  • 20,000+ followers: $240


  • 200 followers: $3
  • 500 followers: $7
  • 1000 followers: $10
  • 2500 followers: $20
  • 5000 followers – $40

These prices mean that you are getting fewer followers for a given amount. However, the effectiveness of these high-quality followers in building your Instagram page’s popularity lets you do more with less. Get more information about these and other high-quality followers providers by checking out our reviews.

Third party promotion

Promotions is another factor in determining the cost of attracting Instagram followers. The site’s very own advertising program is one of the most reliable ways of boosting your follower count. You will be able to get authentic and targeted followers who could engage with you.

sponsored instagram post

The program uses an end-to-end advertising technique designed to increase brand awareness and deliver a stronger message. Instagram ads look like regular posts, allowing them to better integrate into your audience’s news feeds. You also get customizable call-to-action buttons that get them moving faster.

Determining the exact cost of attracting followers through Instagram advertising is difficult since you are only paying for the ads themselves while the results will only be determined after. You can still get a good idea of the cost based on Instagram ad rates.

According to the data obtained by Marketing Land, the typical cost per click (CPC) rate for Instagram ads was at $0.61 while the cost per 1000 impressions (CPM) is at $5.14. It further revealed that Instagram has a typical click-through rate (CTR) of 0.8%. These figures show that you might need to invest a considerable amount to fully take advantage of Instagram advertising.

Doing cross promotions

You can also grow your following on Instagram by leveraging your other social media accounts. This effectively gets the word out about your up and coming Instagram account and attract the interest of more people. The strategy can be especially effective if you already have a substantial following on those platforms. SLAM is sure to cross their Facebook with their Instagram:

facebook instagram cross promotion slam magazine

The cost of cross-social media promotion varies from platform to platform. It also doesn’t necessarily guarantee that you will gain a certain amount of followers. Here are some quick insights into the advertising costs on popular social media sites.

Facebook Ads

Since Facebook ads are sold through a bidding system, you are able to choose the impressions and conversions you want to get. The costs vary depending on the industry you are part of. Here are the average rates that can be expected from a few different niches.

facebook ads cost

The table shows the average cost per 1000 impressions (CPM) and the click-through rate (CPM) based on the latest Salesforce advertising data.

Beyond these basic rates, there are other factors that will affect the overall cost of Facebook Ads, including:

  • Ad placement
  • Day and month
  • Gender
  • Location
  • Age range

By considering these factors, you can better determine the total cost of a Facebook Ad campaign that will drive followers towards your Instagram page. This will help you develop a budget that will work for your campaigns.

Twitter Ads

Twitter uses a bidding system similar to Facebook for its Promoted Tweets and Promoted Trends services. Like Facebook, you set a campaign budget to control the amount you spend on your ads. You only pay for the results you get and are not charged for any organic leads.

Based on the latest data, Promoted Tweets will cost anywhere from $0.50 to $4 per engagement (likes, replies, retweets). Promoted Trends, meanwhile, cost a staggering $200,000 a day. This means the latter is only accessible for larger brands.

YouTube Ads

The cost of promoting your Instagram page through YouTube Ads depends on the results you want in terms of views and engagements. They will run you at least $10 a day, depending on the impressions you gain and the duration of your campaign.

YouTube offers a wide selection of ad types that you can use. Feel free to experiment with these ad types to determine which ones would best draw attention to your Instagram page. You also need to consider factors like where your ads will be placed to assess their success.

LinkedIn Ads

While you have full control on the amount that you would want to spend on LinkedIn advertising, the site sets a minimum amount for your bid on each service, as indicated here.


Image credit: LinkedIn

Note that your campaign won’t always spend your entire daily budget. However, leaving enough room in your budget will give your marketing efforts some degree of flexibility.

LinkedIn offers very specific targeting options. You can go after businesses of different sizes or even people in specific positions within companies. These more in-depth targeting options will have a significant impact on the overall cost of your LinkedIn ads.

Influencer marketing

Influencer marketing will help you connect with major figures in your niche/market and get them to promote your account. They can post about you, regram your content, or share a good word about you with their huge audiences.

There are a variety of factors that determine the cost of working with influencers, such as:

  • Who the influencer is
  • The size of their following
  • What kind of posts you want
  • The duration of the promotion

Based on these factors, you can expect to pay at least $250 per post, up to around $3000 per post, depending on the influencer. This is all dependent on the Instagrammer, I don’t want to guess how much you have to pay a Kardashian:

Alternately, you can offer free product samples and other non-monetary incentives in exchange for their services. This is especially useful if you are reaching out to micro-influencers that are part of your niche. If you are lucky, some influencers might be impressed with your content/product enough that they will mention you naturally.

Note that you don’t directly gain followers with this method, but you’ll definitely get a whole lot of profile views. It’s up to you to take advantage of these viewers and turn them into regular followers.

Understand the price of Instagram fame

So how much does it cost to reign supreme on a platform like Instagram? Something that seems cheaper now can cost you more in the long run. Do your research to find out which methods will deliver the best results at the right prices.

High-quality bought followers can help you create enough buzz around your name to attract organic users. Be sure to have a solid content strategy in place to capitalize on this initial buzz and keep everyone engaged and interested.

Also remember that Instagram stardom is not solely measured by the number of followers you have. The amount of influence you can exert on them is also important. Work on your follower count, but don’t forget to engage with your audience and stay active. Good luck!


Date: December 14, 2016 / Categories: Buy Instagram Followers, Marketing, Tips, / Author: Mariko


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