St. Patty’s Day presents a great opportunity for those who could use a bit of the “luck of the Irish” for their Instagram marketing campaign. Holidays like St. Patty’s Day are great for a variety of reasons. People are naturally excited about the holidays, and marketers can tap into this excitement by posting about the holidays. It doesn’t matter if you’re marketing a brand, product, or yourself. You can garner a lot of interest in your profile and posts when you use the holidays as a marketing tool on Instagram.
Whether you’re trying to generate a little more buzz with your Instagram audience or you have profit in mind, Patty’s Day is a good day to do it.
No, we’re not talking about recycling. A nice way to show some spirit is to alter your profile picture to celebrate the holiday. Depending on what you've got, this could be an entirely new version of your logo. Or, it could be something as simple as a green filter over your existing profile picture. Just make sure you do something to show that you're celebrating, and it will draw more interest to yourself, your product, services or brand. You can also do the same thing with the photos you upload throughout the day as well. Instagram is known for “filtered images,” so it works exceptionally well on this platform. Something that goes hand in hand with the themed images is hashtags, which is the next marketing tip we are covering.
Hashtags are one of the most common ways people find content on Instagram (and many other places) outside of the profiles they follow. It’s also a way to engage your audience and bring more attention to your post with the right strategy. We’ll get more into strategy in the next section, but here are a few hashtag ideas to get the ball rolling (Pro tip: anticipate misspellings!): #ShamrockSpecial #PattysDayDeals, #PaddysDayDeals #StPatricksDay, #StPaddysDay, and #StPattysDay Now, a couple of those would only work if you’re running a special promotion. The others are some popular ones that can help generate a little more buzz and interaction with your audience. Remember, people could be looking up different variations of #StPatricksDay, #PaddysDay, etc. Because of that reason, try to see what’s buzzing closer to the day itself and use the variations that are trending the most.
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Perhaps the best way to market something on St. Patrick’s Day is through special promotions. While this is aimed more towards those advertising products, promotions are great for holidays too. Whenever you run a sale, it creates a sense of urgency for the consumer. Holidays help to emphasize this sense of urgency, as people know that the day only comes once a year.
Advertisers, big corporations and countless companies have been using this psychological tool on consumers for centuries, Of course, not everyone has something they're directly trying to sell. Nevertheless, even as a pure content creator, you could still offer special content to your followers. One of thebest ways to do this is via a giveaway.
Create an eye-catching Instagram photo with a St. Patrick's Day theme, then load it up with hashtags like we mentioned above. Now, throw in the caption that you'll be giving away a prize to one random person who shares the photo. It doesn't have to be shares – it works great for followers and favorites, too. You could even use this to help promote your hashtag, by offering your giveaway to someone who uses your hashtag in a post. By doing a giveaway or promotion, you can end up gaining more followers and business. You could also run one separate from the holiday, but you will lose the holiday incentive.
People who celebrate St. Patrick's Day will be much more inclined to enter the giveaway as opposed to those that do not. One effective way of drawing even more attention to your big promotion is through boosting services. We’re not necessarily referring to the shady “buy 50,000 IG likes for $2” services – but legitimate providers who can help expand your reach. Adding social proof to your promotion is a guaranteed way to bring more attention to the post.
One thing to keep in mind is that while you can have all the tips and resources available, at the end of the day you will still need some creativity. Try to find a way to blend the entire St. Paddy's Day theme with whatever it is that you're marketing. Still, it isn't always going to be easy to do this; especially with certain niches. In the event that you are struggling for ideas, try looking at what your competitors have going on. See what others are doing and use that as inspiration to come up with your own unique ideas. In the end, using St. Patrick’s day to market yourself, product or services on Instagram is a great way to connect with your followers, clientele and everyone around you.
Have a great St. Patrick’s Day, and best of luck getting some publicity from the holiday!
Date: March 10, 2016 / Categories: Marketing, Tips, Uncategorized, / Author: vivi