Instagram is an incredibly powerful platform that is used for many different things. Nature photographers, brands, companies, and more all use Instagram. Sure, people make jokes about it being a place to upload a picture of your food. But for marketing, there is almost unlimited potential to grow a brand on Instagram. No matter what your niche or genre is, Instagram could be of some use to you.
Let's take the Emirates Instagram account for example. They’re the first airline that has managed to grow to over 1 million followers. Now, if you're thinking of an exciting niche, airlines are likely not near the top of your list. This is where Emirates got creative, and came up with a few interesting ideas.
Emirates jumps aboard current events, sports, food, and other topics to stay interesting. You'll find pictures with celebrities, well-known venues, and landmarks. They also ensure each photo is worthwhile. If you scroll through the Emirates Instagram feed, you won't find a single photo without thousands of favorites.
Unique campaigns are what really drove Emirates to the top. You can hop on successful trends all you want, but creating the trend is where the gold is. The biggest of these for Emirates was the “Emirates Cabin Crew Instagrammers.” This was a campaign where six members of the cabin crew took over the Instagram page. They uploaded photos of their lifestyle and travels, garnering millions of favorites and comments.
Another thing that helps is building a following on other social media platforms. Emirates also has 500,000+ LinkedIn followers. That makes them the biggest airline on Instagram and LinkedIn. There's no doubt that the success on both of these platforms helps one another. The more you grow on one platform, the more you can use that to drive followers to another.
So how can you take what Emirates has done, and apply it to your own Instagram? You probably don't have your own airline, and you probably don't have tons of resources to throw around. And without celebrity endorsements either, where do you get your start?
One of the more “sad but true” things about Instagram and other social media sites: you need views to get views. You can bypass this by buying likes, and mixing in a few organic ones through sharing. To be honest, it wouldn't come as much of a shock if Emirates was doing this at the start. Most big brands bought followers early on to establish some legitimacy.
For those who already have a decent following, you can start emulating Emirates. It's going to take a lot of creativity to become as successful as them, but the sky is the limit. If you can come up with a marketing campaign like the Cabin Crew Instagrammers, that's huge. This is all about thinking outside the box.
If you have trouble in this area, seek help or check out competitors. Taking a look at what the best in your niche is doing is always a good way to get the creative juices flowing. Once you've got some ideas, put them into action! Don't sit on them and let them become stale. Keep trying new things until you start seeing some real success.
It's clear that Emirates put a ton of hard work and effort into growing their brand online. Social media is not a cake walk, and it's going to be difficult if you want to succeed. Patience and perseverance go a long way in this industry.
Date: February 12, 2016 / Categories: Buy Instagram Followers, Case Studies, Interesting, Uncategorized, / Author: vivi