When Instagram finally introduced the option to post videos in 2013, you could only record from your phone. Videos were limited to 15 seconds long.
Three years later, Instagram users can now upload videos as long as 60 seconds, the platform has 600 million active users per month, and the time spent watching Instagram videos has grown by 40%.
Now, a ton of brands and businesses are using video on Instagram to aid their marketing strategies. Frankly, a lot of them do it really well. They use the platform to engage with their customers and fans, express their brand stories and personalities, and simply show their creativity.
If you want to really reach your target audience, invest the time it takes to make awesome, creative video content. Take a close look at the following brands who excelled on Instagram, using clever videos to capture their audiences.